Maximize your ROI through Marketing Automation Software
by Swarna Shukla WriterThe right
marketing strategy, coupled with the right technology can work wonders for your
business. See how you can immensely benefit by using the right Marketing
Automation Software.
Marketing is the most critical factor in any business, as it
is used to attract attention and create interest in a product or service,
thereby making people interested to buy that product or service. Till some time
ago, marketing was conducted by conventional modes, but now with the advent of
digital media, the concepts of this industry have considerably changed. To
manage newer forms of marketing activities, organizations are using marketing
automation software to maximize their returns, as well as to monitor results of
their strategies and plans.
Marketing automation system is a platform, comprising of
various tools and software, that automates, streamlines, and measures marketing
tasks and work flows for increasing operational efficiencies of companies,
thereby attaining faster growth, and maximizing their ROI. Many critical areas
are automated by Marketing Automation Software, including lead capture, market
segmentation, sales acceleration, providing insights and analytics, etc.
Working with the right Marketing Automation Software can
maximize your returns by supporting and streamlining your marketing processes in
the following ways :
Create a Landing Page
– As a visitor clicks through a call-to-action button on your ad or
information page, he/she comes to a landing page, which provides the necessary
content and captures the contact information of the visitor. The lead is stored
in the CRM system from where regular content is sent to the contact detail.
Scoring System is an
added advantage – To distinguish a quality lead from an average lead, a
scoring system can be put in place which awards scores to each activity of the
visitor, like the time spent on the website, pages viewed, visits on the
website, open rate of the mailers sent, social media interactions etc. The
total score obtained can be an genuine indicator of the quality of lead.
Send targeted E-mails
– The marketing automation systems have the facility of sending e-mails to
the existing customer database. Along with the new prospects, regular e-mailers
can be sent to the existing database, which may result in sales to a few people
from the current customer list too.
Schedule Social Media
Shares – Most of the marketing automation systems have in-built facilities
for social media activities, which can be used to share a variety of social
media posts and updates for promotion of products or services.
Segment and
Prioritize Contact Lists – With the tools available in these automation
systems, you can segment the contact lists into various priorities like ‘hot
leads’, ‘new leads’, ‘interested’ etc, and send them content designed as per
their segment.
Monitor Campaign
Performance – Using tools of the software, performance of various marketing
campaigns can be monitored, and as per the insights gained, the strategies
deployed can be changed or tweaked accordingly.
Support the Sales
Team – The sales team can be assisted by providing them with resources to
integrate specific content with into sales process. Special triggers can be
activated for sending alerts to the sales person when any of the prospect
pursued and followed earlier comes to the website again, so that they may tap
him with fresh offers and other promotional strategies.
Hence, by using many coveted
features of marketing automation software, enterprises can benefit in terms of
delivering customer satisfaction, making increased sales, and maximizing ROI of
their business.
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Created on Dec 31st 1969 18:00. Viewed 0 times.