Lean Startup
by Dan Rob Project management ExpertLaunching a new start up is risky. In fact according to
recent data, 75% of all start ups fail. It is true for tech start ups as well as
mom and pop shops or even new restaurants. In the old days, people would sit
and write a detail business plan, get a co-founder and assemble a team and do
countless presentations to investors to get founded. The problem with this approach is that you
are shooting in the dark and chances are that you will make a fatal mistake and
your enterprise will not survive.
In recent years a new way of starting a new business has
emerged. This new approach is less risky than the traditional approach. The
idea is simple, a new start-up starts lean. There are no big fancy business
plans, no hundreds of hours of upfront design and elaborate planning. Instead
the business starts with a small team of core people and engages in incremental
development, customer testing; refine the product and start all over again.
The value of customer feedback is crucial in this
process. Granted most customers don’t know what they want, but when you show
them a product, they know exactly if they like it or what is wrong with it.
This contact customer feedback will help the development team to spend their
valuable time on what is important and valued most by the early consumers of
their product.
Lean start movement is gaining acceptance in software
products, consumer electronics and even in children toy market. If you are
starting a new business give lean start up a serious consideration. It will help
you to get to the market faster and waste less money getting there.
Dan Rob is the co founder and CTO of Binfire an online
project management software company specializing in team collaboration software based in Boston, Massachusetts.
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Created on Dec 31st 1969 18:00. Viewed 0 times.