Key Reasons to have a Mobile app for Your Business

by Rob Stephen getaprogrammer

It is highly essential to have a competitive and user-centric mobile app for your business now. Here’s the list of reasons shared by one of the expert App developers in Australia.

Today, you can hardly find anyone who does not own a smartphone. In fact, according to research, it has been seen that the maximum percentage of people around the world use a smartphone for official and personal reasons.

Now comes the question, why are these new mobile phone models considered as smart gadgets? Do you know the answer? Well, it is because these new mobiles have got everything that can make life easier and faster than ever before. For instance, the applications that you can find in the App Stores of these mobiles. Applications are available now for almost everything, right from buying groceries, daily essentials, garments, booking cabs, buying tickets, buying medicines, booking appointments in hospitals, for banking purposes, and more.

Nearly 80 percent of mobile devices are used and explored for online services and applications. This makes it essential to own an app for your business too. An impressive online presence in the App Stores can boost your brand recognition and can get more ROI and conversions at the same time.

As per the Stats Reports:

People spend 90 percent of their time browsing apps when they are using their mobiles.

Approximately 58 percent of the app users increase every year.

Now, you may be wondering that your startup or your small business may not need to own an app for selling the products or services. But, today that really is not true if you want to give a competitive edge to your business. An application is the first thing you need to have to go online.

The business of different sectors and levels have switched to mobile apps. Want to know more why an application is important? Here you go.

Reasons to have your own business application unfolded by one of the best app developers in Australia.

For Increased Visibility:

On average, a person spends around 162 minutes on his or her mobile phone. The user is just able to use a handful of the installed applications in this time frame as for using the apps, he or she has to unlock the device first, search for one app at a time, open it, and then browse the menu to find the required products or services. With this fact and with most of the people searching for some of the other applications, don’t you think having an app can increase your brand visibility? Yes. And increased visibility will boost the number of leads especially if your applications have some attractive deals and offers for customer engagement.

Improved Customer Service:

Customer service is an important aspect of every business. Those days have gone when a salesperson with a smiling face used to resolve the customer issues. Instead, mobile applications have become the game changers now that offer instant customer services now. And the best thing is that billions of customers can ask their queries at the same time and can expect to get answered at the same time as well. Apps have options like instant chat, call request, emails, and some more options to allow the customers to get in touch via any one of them as per their conveniences.

A Tremendous Increase in Profit:

Profit and sales are directly proportional to customer satisfaction. This simply means if you can make your customers happy with what you are offering through your app, you can expect the maximum sales and profit. For this, you need to have a responsive, fast, lightweight, and user-friendly application. Users love to keep the apps that have filter options, an easy checkout process, a search option, and most important the one that fits their mobile screen well and consumes less battery power.

Not only these, but an app can also boost your brand recognition, act as a direct marketing channel for your business, and cultivate customer loyalty. A great mobile app can not only save your business but can make your business ready for the future as well. You can simply secure your brand presence for several years with an impressive and fast application.

Rob Stephen is one of the most experienced and dedicated app developers in Australia associated with a reputed company, GetAProgrammers. The author’s main aim of writing the article is to make businesses aware of the reasons why having a mobile app has become so important in this competitive and digital environment.