Key Advantages of Mobile Video Advertising for Businesses

by Buana Sari Digital Marketer

Some businesses are caught confused trying to decide whether to embrace video advertising – or wondering why they are already embarking on it. Experts say that if they are not using video ads as part of their advertising strategy, they are missing out in a big way!

Customers have become more and more comfortable doing everything on their mobiles; consuming massive amounts of video marketing content, sometimes on multiple screens at once. Statistics prove that customers are watching more mobile videos - 92% of B2B customers watch online videos on phones; 4 billion videos are watched by customers on YouTube every day; about one-third of shoppers purchase a product after viewing mobile video ads.

With the onset of the pandemic, consumers have turned to their mobile phones for everything - from answers to simple questions to detailed research about products and finally making crucial purchase decisions. Thus, mobile videos offer businesses better opportunities to engage with consumers in real time. “87 percent of marketers worldwide are using video as a part of their mobile marketing strategies, and 88 percent of them are satisfied with the ROI” (Source: Yans Media).

Research says that mobile video ads capture customer attention effectively driving marketing ROI quickly. Therefore, if businesses want to succeed in the current competitive environment, they need to work on video ads that are personalized and customized for their target customers, authentic in nature, and can be instantly delivered and consumed.

Breakthrough mobile technologies and platforms like moLotus are playing an important role in the steady growth of video advertising across the globe. With a perpetual surge in the number of smartphones, mobile video advertising via new-age mobile tech platforms has become indispensable for advertisers.

Here are the key advantages of mobile video advertising for businesses:

1. Maximum Reach and Scalability

The current economic upheavals have posed new challenges for businesses. Advertisers are struggling to reach more customers frequently. Mobile video advertising is seen as the best way to reach the maximum number of customers, building awareness, enhancing customer engagement and building a superior brand perception.

Advertisers are able to reach an unlimited number of mobile users directly via ad mobile video ad networks like moLotus, AdColony, InMobi, and more. moLotus tops the list reaching millions of customers daily just in a single go on their mobile phones irrespective of phone type, model. It could be a smartphone, a feature phone or even an i-phone. Mobile video ads can be targeted based on a diverse business criteria, demographics, interaction, etc. via moLotus technology.

2. Opportunity to Personalize Advertising

In mobile advertising personalization acts as the key differentiator. The process of researching and buying products is now mobile-based for customers. Advertising is now more about the quality of the mobile experience. And the only way to create a valuable, memorable mobile experience is to make it feel personalized to each prospect, all the way throughout their buying journey. Therefore, to make ads effective, the new-age mobile video advertising platforms like moLotus offer several personalization options including name, reward, customized greeting, etc. It uses customer profile information like location, name, demographics, etc.

By creating hyper-personalized video ads businesses can engage their customer base better and maximize revenue. It is worth mentioning that via the moLotus ad platform, personalization can be done using massive customer data & deep intelligence. The personalized mobile video adverts are capable of reaching the mobile inbox of customers and remain intact there until deleted voluntarily by the customer himself. moLotus video ads are completely spam-free!

3. Enhanced Customer Interactivity

One of the key ad success parameters is interactivity. Recent surveys show that mobile video ads with suitable response options attract eight percent more customers than other advertisements. Therefore, businesses should embrace interactive mobile video ads having multiple customer interaction options.

Big brands have started using mobile video advertising platforms like moLotus offering HQ videos together with easy response options like SMS, Call back, Web Link, USSD, and more. moLotus has been capable of striking a two-way contextual conversation between brands and customers through high impact videos followed by the response options.

The social media platforms like Instagram, Facebook, YouTube, etc. are also providing interactive videos with limited capability. They are not in sync with the changing needs of the marketplace.

4. Cost Optimization Opportunities

In view of the current economic slowdown, business leaders are propagating cost optimization in every business process including marketing. Creating effective campaigns adhering to budgetary restrictions is a big challenge for businesses. Therefore, there is more emphasis on mobile video advertising. It is being touted as the best way to get rid of the growing ad costs.

Data reveal that average Return On Ad Spend (ROAS) for the mobile video ads have been increasing over the last few years - thanks to the emergence of advertising platforms like moLotus, Google Ads, Facebook Ads, Taboola Ads, etc.

Businesses are now better equipped to keep their advertising budget on track. Experts believe that moLotus is an effective and economical alternative to other video marketing platforms. The response rate offered by moLotus video ads is unmatched in the advertising domain. It is the best option for businesses trying to reach customers on their phones at a less cost without depending on app downloads or data plans. moLotus videos happen to work on all kinds of phones.

5. Ad Performance Analysis

Once mobile video advertisements are live, businesses need to monitor and track how they are performing across regions, demographics, intended customer base, etc. Brand marketers can easily use the mobile video campaign statistics and analytics to review standard performance information for the video ads. They can also monitor the interactions to see how customers engage with different interactive video ad campaigns.

Mobile video ad platforms like moLotus, InMobi, AdColony, etc. equip business with robust advertisement tracking and data analytics. moLotus tech platform is empowered with real time progressive campaign tracking. Businesses can access comprehensive ad reports and analytics and can further optimize and improve ad performance and earn greater revenue for their ads.

6. Effective Story-telling

Mobile videos have given brand marketers the opportunity to better educate their consumers about their brand offerings. Data reflects that mobile videos have effectively educated, inspired and entertained customers during the ongoing pandemic.

Mobile video ads have an emotional impact on the customers and proved to be the most effective media for brand storytelling and increasing sales volume. Neuro marketing experts say that mobile videos happen to appeal to multiple senses of an individual. They can grasp more info in less time by holding the attention.

Businesses are gradually relying more on moLotus mobile videos in conjunction with other unique multimedia formats including greetings cards, images, brochures and more to build appealing story-boards. They are creating more emotional connections with their customers via superior moLotus videos, helping the consumers to digest more information accurately.

7. Facilitating New Product Launch

Mobile video ads have proved to be indispensable while launching new products or services. Research reveals that the majority of customers prefer to watch explainer videos about newly launched products and services. Having a gripping explainer video in the advertisement can go a long way in promoting a new brand. It can enhance the sales volume of a brand regardless of its size.

Businesses can explain difficult product concepts to customers using mobile video tools like moLotus, InMobi, AdColony, etc. The moLotus videos ads based on product launch are more inspiring leading to better customer response, conversions and instant revenues. The customers can make instant buying decisions about the products and services based on the info provided in the moLotus videos.

8. Enhancing Lead Generation

For brands, lead generation entails gathering information about customers interested in their business, product, or service. A lead is the contact info for potential customers. Video lead generation simply refers to the usage of videos to generate these leads. Brands perceive mobile video advertising as the best way to generate leads and convert them into actual sales.

Customers are quickly prompted by video ads on their mobile phones to share their contact info. For better lead generation, video ads should be eye-catchy, short and precise; offering value to mobile users.

Several social media and digital marketing platforms like Facebook, HubSpot, YouTube, etc. are competing to provide mobile video ad creation opportunities to businesses. A non-spammy mobile video customer interaction platform like moLotus is more preferred by businesses which is helping them to attract more leads. The leads are in the form of detailed contact info like name, number, address, and more. The videos not only enhance the lead generation potential of the ads but also contribute towards conversion and customer acquisition.

Studies show that using moLotus mobile video ads increase product sales manifolds for big brands. They are excellent at increasing brand recalls too. Customers remember the moLotus mobile video ad content they watched even a month ago. They have even purchased a product instantly after watching a video that appeared in their mobile inbox.

9. Boosting Consumer Confidence

The growing consumer confidence on mobile video ads is driving marketing ROI. Consumers have been glued to mobile videos during the pandemic. Research by Hootsuite shows that more than eighty percent of consumers around the world regularly watch videos on their smartphones.

Attention grabbing video content is being created by brands using new-age advertising platforms like moLotus, AdColony, AdPush, etc. Consumers trust them and choose a product or service after watching a related video on their mobile phones. There has been a more than 50 percent increase in business volume on account of consumer confidence (Source: techprevue.com). moLotus video ads campaigns have resulted in more advocacy and lifetime value.

Conclusion

Mobile video advertising forms an integral part of brand marketing-mix. Real mobile advertising platforms like moLotus are already helping big brands as well as SMEs in creating innovative advertising campaigns, enabling them to increase revenues every passing year. Consumer confidence in mobile video advertising continues to offer a competitive edge to businesses over their existing competitors. Undoubtedly, mobile video ads are the most effective way to boost sales revenue in 2022. As an advertiser, communicate better with customers via mobile video ads, enriching customer experience and engagement.