MOBILE LEADS TO DIGITAL VIDEO ADVERTISING GROWTH

Technology changes with the change in consumer actions & behavior. In today’s world, consumers are more conscious than ever. Now, they ask value, fast results and a level of personalization, even at the time of buying their daily commodities. Considering this behavioral change of consumers, companies need to gear up with sturdy marketing and customer satisfaction strategies to please their target audiences.

And, when it comes to engaging customers, the impact of mobile video advertisement cannot be ignored. An advanced technology using audio-visual, graphics and sound together is the way more customers targeted than other mediums. No matter, whether small or big, if your mobile ad hits the audience's’ mind, your business will grow for sure.

In the last decade, mobile ad advertising has seen many leaps & bounds giving space to advertisers to market their products. Small, yet effective these small devices are smart enough to engage customers more than TVs and computers. And, the best part of it is that it’s completely handy. Unlike other conventional medium of advertising, users can use it even on the go. Moreover, appealing audio-visuals accompanying impressive and catchy content can nail it for any business without leaving even a little chance to lose customer’s attention.

According to eMarketer, even US market has addressed the fast growth of digital ad spending in comparison to the others. eMarketer also estimates that by 2019 mobile’s share of the total digital video advertising will reach 47.7%.

With the technological advancement, many mobile advertising options have came into existence that engages customers for a prolonged time period, giving room to brands for their product promotion. This also includes moLotus interactive and innovative mobile video advertising platform. It is an automated and personalized way of brand promotion at minimum cost.

Be mobile-minded

Smartphones have a small yet effective screen, which helps in brand building and money minting. This mini device helps in developing deeper personal connections than other traditional mediums of communication. moLotus is the only mobile video messaging platform in market that helps sending out millions of rich content video messages in a single go.

Connecting with the right audience

Connection with the targeted audience is highly essential for the success of any business plan. Base you planning on the taste, lifestyle, need and interest of your target group. This will help improve campaign performance while driving better results.

Different platforms of advertising

Since ages, TV has been the traditional means of electronic communication between brands and customers, which was overtaken by computers and now by the Smartphones. Mobiles have paved way for many advanced means of advertising like apps, in-games ads, moLotus mobile video ad platform, SMS and others.

moLotus, mobile rich media advertising platform is convincingly impressive and cost-effective. It’s mobile video advertising drives brand awareness and creates deeper engagement. Its personalized automated format is interactive, unlike other traditional platforms. moLotus is paper-free and has multiple calls-to-action options for easy response.

In a nutshell, as an advertiser, you can try moLotus, a mobile video customer engagement platform which helps in driving brand awareness and better customer-relationship which leads to earning high margin revenue.

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Created on Aug 6th 2018 02:12. Viewed 371 times.

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