Is It Advisable For A Business To Still Use Customer Comment Cards?

For a business to run profitably over the long term, it is important to keep track of what their customers think about them. According to a study, 91% of the customers who may find the services unsatisfactory may simply leave to a competitor and never return. So customer feedback provides the propulsion to make sure your business is continuing to provide what customer want.

Statistics prove direct client feedback can help businesses improve the quality and consistency of their services. But do you really think that every customer will take the effort to provide their feedback? There could be numerous reasons why they do not not share their feedback. Perhaps no one asked them for the feedback, or maybe they were not aware they could easily give feedback,  or how they could share their feedback.

Gone are the days when you would maintain a feedback register or comment card system and ask your customers to provide their feedback. Nowadays, the most recommended way to get genuine feedback from the customers is the digital comment card.

With over 62.9% of your customers owning a mobile phone, a digital comment card is a perfect tool for businesses to get access to direct customer feedback in real-time at the point of experience. 

In the era of the cell phone, the business needs to enable easy feedback wherever the customer is in the journey. A business that sticks to asking for hand-written feedback may sound old school to the customers and may not leave the desired impression. There are plenty of reasons beyond this to establish the fact that best customer comment cards are the perfect way to enable feedback: Here are some of the main ones.

 

The digital comment card or smiley face survey is an easy and simple way for customers with a smartphone of any age group to provide feedback. This 1- click mechanism is the simplest, most intuitive and swiftest of all the on the spot feedback inputs.

 

All cell phones can give and receive text messages, so this feedback method is not confined to customers with smartphones. SMS is also still very popular with the youth and young adult market. As with the other feedback methods, the  SMS system  is connected to an internal analytics system tabulates, analyzes, and provides the businesses with comprehensive data that can be used to make the necessary improvements to their operations.

It is critical that feedback is enabled on the customer’s terms and made as convenient as possible. This means providing a choice of inputs. We have discussed feedback by web / smilet face and by SMS message. There are still many adults – particularly the older demographic that prefer to call in by phone, so any digital comment card must include this method

 

In today’s busy world, Digital comment cards are the best way to enable on the spot customer feedback. It provides business a shortest and easiest possible way to track business or employee performance.

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