Is Email- marketing worth all the effort in 2018?

by Kristen White Blogger

What is Email- Marketing:

It is a process of sending commercial messages to a chunk of people by using an authorized Email service. In a broad sense, every email you send to a potential customer is considered as email marketing.

Email marketing is one of the most effective channels of advertising your business. Stagnancy of ideas in such essential routes might lead to dissipation. Renewal of Email strategies maintain the capabilities.

With the right technologies in hand, it leads to a strengthened email marketing. It empowers the customer’s relationship with the firm.

There are various provinces where email marketing can be utilized.

1. Retention

2. Reactivation

3. Branding

4. Traffic

5. Engagement

6. Direct sales

7. Referral

8. Acquisition etc

The basic procedure that is followed by email marketing firms in general for email marketing is:

1. DESIGN: You design your campaign and prepare a graphic

2. PROOF: before forwarding it to the subscribers, the company presents a proof to you.

3. SCHEDULE: They schedule the Email blast on the date of your choice, as per your availability.

4. MEASURE: Measure your outreach and open rate through click thoughts.

5. REPORT: A proper Report is provided about the stats of your campaign.

The perks of email marketing are shared by people in the corporate domain vastly. Some gain more and some end up with less but genuine profits.

68% marketers believe email advertising is core to their business. 49% of the total market force is sending 500,000 emails annually. The numbers are huge.


Try to maintain a communication channel with your potential and current customer base. You should have a customer analysis and research team to get the optimum results and accurate resource investment.  You should keep your objectives defined and hold a campaign overview.

Ensuring a regular check upon “key performance indicators”. The design of your advertising emails should be highly professional and good quality.

“visualize, develop and build”

Being a business in the running, you would have the contact lists. Manage the, keep the clients under your immediate reach. You have to be aware of the market competition, especially in your immediate neighborhood. Nurture your new subscribers and convert them to potential customers.



Marketo is an email advertising software solution. It acts as a "SaaS"- Software as a service. It helps to automate marketing tasks involving the least amount of human initiatives. The headquarters are in San Mateo, California. Marketo functions in multiple digital areas. This includes email, mobile phones, website, SEO etc.

All is done in order to promise automated marketing. High-quality level up campaigns. It facilitates both B2B and B2C operations. The main features include

1. Social marketing

2. Lead nurturing

3. Website personalization

4. CRM integration

5. Lead tracking

6. Campaign analysis

7. SEO

8. Digital advertisements etc.

To be among the Marketo Customers and reap the benefits of this “Saas” join in today.

It is most often used by MSME industry. A lot is offered for focusing on lead management.  

Consumer marketing, email marketing, customer base marketing etc. Marketo offers customized products for various industries like technology, media, healthcare, education, manufacturing etc.

Some similar marketing platforms are Eloqua, HubSpot, sharp spring, Expiriture, marketing optimizer, ActOn etc.

The importance of Email Marketing has increased widely. Retention of a customer base and acquisition of new customers has become dependent on Email advertising in recent years.

The “Inbox competition” has to be topped.

Sponsor Ads

About Kristen White Committed   Blogger

285 connections, 0 recommendations, 1,021 honor points.
Joined APSense since, August 19th, 2016, From Chicago, United States.

Created on Jan 16th 2019 04:12. Viewed 403 times.


No comment, be the first to comment.
Please sign in before you comment.