Interesting Advertising Facts For All TikTok Users

The TikTok social platform is entirely different from all other networks. It is one of the world's popular websites, with more than 2 billion downloads and 800 million active users in the last year 2019. Most of the TikTok users are young demographics and the age between 16 to 24 years. It is completely an entertaining platform; it enables everyone to be a creator. Recently, TikTok announced the grand feature of "TikTok for business." This feature helps all business marketers to understand more about the TikTok platform and its advertising options. If you want to get more popularity, it is the right place. But someone doesn't know about these features. The main purpose of this article is to know about some interesting facts on TikTok advertising. Let's get started. 

TikTok Advertising

If you can advertise your brands on TikTok, it helps to reach your brand across the world, and it is the right place to collaborate with influencers. TikTok advertising is a powerful factor in increasing your social status. TikTok offers four effective ad campaigns to run a successful business. They are, 

1. Brand Takeovers

2. Branded Effects

3. In-Feed Native Ads

4. Hashtags Challenges

Brand Takeovers

A Brand Takeovers is a popular advertising method; it will display For You page to view before user-generated content videos. Brand takeovers included videos, images, or GIFs. This type of ad also helps to link back to a brand's websites or a hashtag challenge. This advertising campaign is too costly because TikTok allows only one brand takeover per day with each category. The main goal of this brand takeover ads was to increase brand awareness and sales for your brands. Brand takeover ads always get more impressions and clicks on your ads page.

TikTok Branded Effects

This advertising feature is recommended to use with hashtag challenges to grow brand awareness and engagement even more. TikTok's new brand effect is known as a brand scan. Also, TikTok branded effects offer these options to apply lenses to their TikTok videos to show more beauty. If you want to get more attention to your ads, you need to use these features to become more popular. Initially, you have a few views, comments, and shares in your ads, so you cannot run your business successfully. The only way to get more attention in your ads is to boost your views for TikTok videos; this helps to move your posts going more viral quickly. 

In-Feed Native Ads

In-Feed ads are the native ads, it displays either at the button organic TikTok ads or in the queue videos based on the type of products. It will run automatically with an effective sound simply like a regular TikTok video. In-feed native ads allow up to 60-second videos and also support lots of call to action options. These types of ads are always good for all small business marketers with a minimum budget. There are several brands that use these ads to get more awareness in a certain period of time. It offers more features to make your ads than brand takeovers.

Hashtag Challenges 

Hashtag challenge is one of the most trending and popular advertising methods on this platform. It allows different brands to promote their challenge with relevant hashtags. Also, it allows users to recreate their videos. This is a more powerful and funny type of ad campaign to encourage the audience.