Increase traffic and sales to your website by with content marketing

by Czarina R. Content Manager and SEO

Increase traffic and sales are two sides of the same coin!

On average, it takes 6-7 interactions before someone will whip out their credit card and give you their money.

In order for sales to happen, you need to get traffic to your website first. You are not going to make a single sale without people coming in and checking out your ecommerce store. You need to get people to see what your product offers are, right?

How are you going to increase traffic and sales and get people to come and check you out?

First and foremost, you need to get a listing on Google and rank your website high up in the ranking for the keywords particular to your niche. You have to produce contents that your visitors can interact with. Not just any content, you need great content behind those interactions.

The problem with most ecommerce startups is that, they expect people to buy after seeing their brand/product only once. Sales does not happen that way. Remember you are in competition with millions of ecommerce websites that want to makes sales just as badly as you are. You need to offer more than you competitors to increase traffic and sales!

How are you going to increase traffic and sales?

Ok! So you got your website listed on Google. now you real work starts. YOu will need to increase traffic so that you will have your first sales. Remember, it takes 6-7 interactions before people buy from you. You might consider paying for ads using Google adwords or social madia ads(depending on skills and budget, this can work really good for some, but the risk is high). Paid ads are the quickest traffic to send to your product pages. But will it be worth it? A lot of times it won't be enough to rely on paid ads.

A better alternative,

So far the best strategy to increase traffic and sales is content marketing! To do this, you need to spend a lot of thought on your brand. What are you? Who are you? What do you know? Can you do something for me? Do you have any value you offer? What can I get in return? Why are they better off buying from you? These are questions that you must provide your visitors before even showing them your product or services. And this is called content marketing.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Additional Resource

You can definitely increase traffic and sales by using content marketing! It is free, well, most of it - depends on how you approach it! You can create content yourself or have someone create them for you.

Find great ecommerce resource at shoptech media

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