Does Schema.org Improves Your Google Ranking Resultsby Czarina R. Content Manager and SEO
The results displayed by Google sometimes varies from time to time, if you have noticed. Some e-commerce shops have taken advantage of a rather new but old way that Google parse data structure, – provided information that others do not, and the result is rather a lot different in favor of those who uses schema.org data structure. Let’s look at how the structure of a product sheet can influence the results of your ecommerce website. This should be top priority at the onset of ecommerce website development.
How much do we know about Schema.org?
The goal of Schema.org is to be able to structure Html in a more logical way by putting the important elements between specific tags, so that search engines can identify the types of data in the page. Currently it is not possible for Google to automatically display the price of a product in the normal results without schema, because Google cannot identify which kind of data structure to categorized that content, unless you give it a hand. This is where schema.org comes in.
Schema.org has a big reputation with Google and other search engines because it makes it easy for those search engines to classify any content as long as the source, in this case, the website you have, tells the search engine what type of classification to classify that particular content. For example, a blog content is classified as a blog content, an article is classified as an article, a listing classified as listing. Before schema got into the picture, all contents where classified by Google under limited classification, and with the content in the web running to quintillion bytes Google Search works doubly hard to understand the content of a page.
How much data? According to forbes.com,
There are 2.5 quintillion bytes of data created each day at our current pace, but that pace is only accelerating with the growth of the Internet of Things (IoT). Over the last two years alone 90 percent of the data in the world was generated.
That is how much data the world is generating every day.
Google is asking for a little help on sorting this immense data volume.
You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page. Structured data is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.
Google is looking to structure data to become even more efficient. By helping Google speed up the sorting process of data, Google helps you in return by ranking your website higher in the search engine results! You basically become friends with Google!
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Created on Aug 15th 2019 00:39. Viewed 814 times.
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