Important Points Included In Online Marketing For Law Firms

by Sarah Iyer Digital Marketer

Law firms are always struggling with their online marketing and because this is a digital age, people often fail to get a correct estimate of a law firm’s capabilities because of this. In such circumstances, the best step for these firms is to get in touch with an SEO or digital marketing company that specializes in online marketing for law firms. This is actually the first step that one could take and these companies have a numerous strategies to use in making any law firm popular on the Internet. They can take a number of steps and render different services and some of them have been discussed here in this post.

1. Use A Sticky Mobile Bar

• This step has become a very important marketing tactic with more and more people switching to smaller devices like smart phones, tablets, etc.

• In such situations, it is very important that the website is properly optimized to attract traffic from smart phones and the design is responsive enough to serve the same page on bigger as well as smaller devices.

• A sticky mobile bar is also a very handy addition as it will keep the most valuable conversion actions near visitors and prospective clients’ fingertips.

• Other than this, the experts of legal marketing services firms will also recommend adding a Click-To-Call button on the CTA bar as the calling would become extremely handy.
  

2.  Your Firm’s CTA And Phone Number Needs To Be Above The Fold

•  According to the experts of law firm marketing services, from the marketing point of view, it is very important that you clearly define the action you want the visitors to take.

• Adding Click-To-Call button is one of them and the second is that the visitors make a phone call to the law firm and for this; these people suggest having an immediate contact and screen the caller.

• As a part of their marketing pursuits, the experts of legal marketing services will make sure that the phone number and Call-To-Action are the first elements that a visitor sees when they visit your site. 

• This is really important to do and you will agree to this after going through the stats presented below.

1. 65.9% of law firm websites have the phone number in the top right corner

2. 13.4% have the phone number OR a CTA in the top-left

3. 78.1% of attorney websites have at least one CTA above the fold

3. Add A Second Call-To-Action Option

•  Experts of online marketing for law firms suggest adding another CTA option like one touch chat button or a one-touch e-mail button.

• This works really well as a marketing strategy as often people are shy to make a phone call first-up and prefer knowing about the law firm services via chatting or an e-mail.

• In such situations, this second CTA button can be very handy as it will let visitors get in touch with the customer support staff with just a touch of a button.

4. Speed Up Your Website

• Another thing that the digital marketing agency’s team will work on is the speed of the website and they would love to make it as fast as possible with no page breaks whatsoever.

• Remember that time is money and people simply shun away websites that are slow or show up error message every now and them.

• Researches too say that the conversion rate is higher on the websites that are fast, smooth and straightforward and therefore, the experts of law firm marketing services will make sure that the page load time does not exceed 2 seconds.

With these and a number of other covert steps, the legal firm marketing services team will make sure that your law firm’s website start receiving more and more traffic as with this, the conversion rate improves automatically. 

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Created on Nov 4th 2019 05:33. Viewed 472 times.

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