Differences Between Traditional Marketing And Online Marketing For Law Firms

by Sarah Iyer Digital Marketer

This is a universal truth that every law firm needs clients to survive and this can be done with the help of law firm marketing services. As far as these marketing services are concerned, they can include a number of things like digital marketing and experts recommend it for a number of reasons. However, still numerous law firms believe that digital marketing is not as result oriented as the traditional marketing strategies and in this post, we will bust this myth here.

Here are some stats that clearly show the importance of online marketing for law firms:

93% of online experiences begin with a search engine
75% of users never scroll past the first page of search results
70% to 80% of search users ignore paid ads and focus on organic search results instead

Major differences between traditional marketing and online marketing for law firms:

It’s Too Broad

No doubt those traditional ads have a far wider reach than online marketing strategies, but the problem with these ads is that there is no control over the audience.
This is where these legal firm marketing services have an edge because when these strategies are implemented, the law firms get the capability to measure the success of the ads and target the right audience.
These steps when taken in the right direction can ensure that your return of investment stays on the higher side.

Traditional Marketing Is Too Expensive

Another point to know about traditional marketing is that a lot of funding is required before it could start generating results for the law firm.
This clearly defines the fact that traditional marketing is way more expensive as compared to online marketing for law firms or the modern-day law firm marketing services.

Traditional Marketing Is Short-Term

As compared to digital marketing or online marketing for law firms, traditional marketing is very short-lived because of the reasons discussed above and because of the same; it cannot be assumed as "too promising".
On the other hand, there are law firm marketing services that can be implemented very economically and thus, it can be used as a long-term project that will automatically start showing the results in the favour of the law firm.

How To Implement Online Marketing For Law Firm The Right Way?

The first fact regarding this step is that you will not need a big budget and a dedicated team for implementing this strategy and similarly, as a law firm, you don’t need to have any expertise or certification for this. All that a law firm has to do is to avail the services of a digital marketing agency that offers law firm marketing services and let it do its work. These companies will take a number of steps to ensure that their pursuits related to legal marketing services are going in the right direction and generating anticipated results. The list below is the steps that these companies will take in the context of online marketing for law firms.