Importance of responsive design in marketing

The technology has advanced and there is no longer a need to get to homes or offices to check anything. We have mobile phones and tablets with big enough screens to excess anything at any place.

Not only can we browse but also surf through our inbox, make an instant payment, connect with friends on live chat, and navigate through the streets.

At this point in time, having an online presence with a responsive design only adds a positive influence on marketing strategies.

What is a responsive design?

Well! A website design and development company defines it as the accessibility of the features on smaller screens with the same efficiency. Most business owners just concentrate on UI but it is equally important to check if all the images and videos are responsive as well.

The experts suggest removing and optimizing the features that cannot be accessed on the mobile screens to maintain a swift user experience throughout browsing.

Importance of responsive design

Let’s discuss the various aspects in which a responsive design can be helpful in marketing schemes,

1.Upgraded user-experience

The time a user spends on a website defines the specifics of how great its development had been. A website that adjusts to all the screen sizes makes it efficient for the user to access the buttons and menus and complete the task without a fail.

A better user-experience leads to a greater number of references and hence, an increase in the number of clients.

2.Reduced risks of duplicate content

SEO service providers suggest eliminating the content duplicacy as it leads to website blacklisting. However, when you use the same website for the mobile version, it ensures that the same content is visible across all the URLs.

This is helpful in mobile SEO and only adds to better ranking of the website.

3.Low bounce rates

The survey suggests that a user often leaves the website if it is not visible on mobile phones. This is defined as bounce rate. A responsive design often holds the viewer’s attention, thus, making him stay and surf around.

4.Better SEO ranking

A responsive website means better ranking as the content can be crawled on mobiles as well as on desktops. Moreover, it is one of the crucial factors that Google considers while indexing a website.

5.Hike in conversion rates

Digital marketing agency believes that since the bounce rates get lower, it means the user is spending more time on the website. This, in turn, increases the conversion rate and helps in attaining better output from a marketing campaign.

Final say

Responsive design helps in building a brand image as well as increases the ranking on search engines. It has a greater number of perks that any one of us can imagine.

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