Importance of Keyword Research in SEO, Internet Marketing

by Akhilesh Singh Internet Marketing Service Provider

Keyword research is the first and most crucial step of digital marketing. The right selection of the keywords will not only help you to target your audience but come into search easily. That is why the digital marketers pay a lot of attention to keyword research. Now you might be wondering as what keyword research is all about.

 

What is keyword research?

It is finding all those related keywords that match with your business and services or have been used by the audience to reach your business. Studying the competition and choosing the best set of keywords can really help. 

 

Keyword research importance

There is no denial to the fact that keyword research is necessary and can bring a lot of difference to your seo approach. Some of the interesting benefits are:-

Help in ranking – If you choose long tail keywords, it becomes simple to bring it to search by targeting it with the right content and seo practices. So keyword research can help you to come on the top pages of the search engines.

Get more traffic – Unique keywords can help you to get more people towards your website. That is why it is good idea to have specific keywords for your business or services.

Understand your audience – If you wish to reach maximum audience, you will have to understand what they are searching for. Keyword research gives you an analysis of how people search for your business or how they go about.

Get familiar with the competitors – By making use of different tools you can easily get an insight into your competitors and which keywords they are using. Accordingly you can plan your keywords research plan and move ahead.

 

How Keyword Research is helpful in SEO?

SEO is highly dependent on the keywords and is an integral part. More refined your keywords are, easier it is to rank them well. In terms of seo, the right keywords can result in better market value and complete optimisation as well.

 

Best Keyword Research Tools

1. Google Keyword Planner (Google)–It is the best and free tool with high reliability. Getting started is simple and you can generate more than 750 keywords using it.

2. www.kwfinder.com - Excellent tool with most accurate keywords, localised results, search volume information, ideal for long tail keywords and lots more.

3. www.keywordtool.io - It is an API that helps in generating lucrative keywords in just few seconds. The process is quite fast with search volume information of several search engines.

4. www.moz.com/explorer - It offers many features like SERP analysis, volume estimate, import and export of keywords, site crawl, link analysis etc. It is a complete seo tool.

5. www.semrush.com/features/keyword-magic-tool/ - It offers a friendly experience with live data and countless keywords to track.

6. www.ahrefs.com/keywords-explorer - Provides you with the best and specific keywords. It has around 4 billion keyword database which gives you unlimited keyword choices.

 

If you are looking for proper keyword research for your business, get in touch with Asian IT Solutions. It is the Best SEO Company in Lucknow offering top notch seo services. So why not go for this trusted and top seo company in India that can take your business to the next level.

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Created on Sep 9th 2018 02:22. Viewed 827 times.

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