Keyword Research – An Integral Part Of Digital Marketing

by John Fostar Media Releation

Content marketing gurus are aware that keyword research is the foundation of any online marketing campaign.

Yet, the importance of keyword research needs to be reiterated again and again.

In the absence of appropriate keywords, it will not be possible for you to effectively optimize your website and create content that is best suited to your target audience.

Keyword research is all about discovering what your target audience is searching, and then putting in the right efforts to rank the keywords.

By leveraging the right tools and by making use of the appropriate tactics, finding the right keywords can be made a relatively easy task.

You must keep in mind that the keyword game is now a tad tricky because of the following factors:

• Google has significantly transformed the way it views keywords. Now, this giant search engine focuses on the semantic context of the user inquiry more than the actual words it is called upon to search. This certainly is a challenge for the content marketer.
• Focusing too much on keywords is not a good strategy either. By doing, so you may concede a bit on user experience, impeding your product image or customer loyalty.

Nevertheless, the importance of keyword research cannot be ignored.

For any website owner, keywords are an essential tool for search engine optimization and content marketing.

Keyword research efforts never go futile. You not only get brilliant insights into user search models but also a good look at your target audience’s features.

So let us get going and have a look at two of the tools that can help you with keyword research.

1. Google Keyword Planner

This tool is not only great to discover keywords for paid campaigns but also excellent for organic search.

And the good news is it is completely free.

The best part of Google Keyword Planner is that the data is extremely accurate.

Of course this tool does not perform traffic analysis or deliver full-fledged website reports, but it does perform its basic function extremely well.

2. Ubersuggest

Ubersuggest is  a great tool to find keywords in your target niche.

Using this tool is simple.

All you need to do is type your target query in the search field. When you click on “suggest”, this tool will provide you with a list of suggested keywords.

You will get a screenshot with the results you desire.

As one marketer pointed out, “I have written posts based on keywords suggested by Ubersuggest, and, in this SEO era, this tool has been of great help.

It goes without saying that keyword research efforts also help in knowing your buyer personas.

For any digital content distribution strategy to work, you must know to which audience you are talking to and what they want from you.

Keywords determine what your brand is and what your business is known for. 

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Created on Sep 7th 2019 05:30. Viewed 589 times.

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