How to take advantage of social networks to sell more during the sales

by Aaa Cas Auditors & Business Consultant in Dubai

To reach more and more users during the sales period it is important to have a perfect social strategy. Here are the tips for a winning promotion!

Sales are a highly anticipated moment for consumers and retailers. Thanks to this opportunity, customers can buy products at discounted prices, while merchants can empty their stock and make significant profits. But how can you increase your sales? Among the various techniques in place, today using social media to sell is one of the best strategies. Let's see how and what are the tricks to have more and more customers in the store!

Social Media Optimization: what it is and why it matters

Perhaps for those who are not in the web marketing sector, the acronym SMO and its literal transposition (Social media Optimization) say little. Yet for those who want to set up a winning strategy to increase sales with social networks it becomes a fundamental concept.

The Social Media Optimization is an activity that has one goal: to increase the interaction between the brand and its fans . These interactions become even more crucial in the sales period, when users are looking for discounted favorite products and companies go to great lengths to propose their offer. More interactions, more page visits, more site visits; consequently greater access to e-commerce or, for those who have a shop, more presences in the store.

What do you need to activate a good Social Media Optimization? First of all, optimal care of the main social networks managed by the activity: Facebook, Instagram, Linkedin, Youtube, Tik Tok, etc. Then the creation of a compelling editorial plan and a performing advertising strategy.

How to use social media to sell: Facebook

The first step in understanding how to use social media to increase sales during the sales period is to use Facebook strategically . Zuckerberg's social network is today an indispensable weapon for communicating with users and proposing your product.

At the base of a good Facebook strategy is the need to draw up a well-defined editorial plan . How to do? Here are some tips for using Facebook during sales:

The showcase : Facebook gives a great opportunity, the ability to upload products in the showcase. And the result is a showcase very similar to that of any e-commerce with price, descriptions and images.

Sale? Let it be known : obviously Facebook offers the possibility to post photos, videos, posters and much more. For this reason, the editorial programming must never miss posts relating to current or upcoming offers!

Stories : Stories are the great weapon available to Instagram, but also on Facebook they have begun to be increasingly performing. One more reason to show interesting offers and content.

Facebook Ads

Another action to be taken to increase sales with Facebook is to rely on sponsorships. The Zuckerberg platform provides users with very interesting tools, which allow them to organize paid campaigns to show their posts to a wider audience. And the best thing is that these campaigns can be targeted , that is, calibrated to hit the desired target person. By setting up a campaign you can choose many different characteristics of your audience: area of expertise, interests, demographic aspects and much more.

More sales with balances: Instagram and Instagram Ads

But it's not just Facebook to support stores that want to get more sales during the sales. Instagram is perhaps an even more suitable social network, especially for those with an extremely visual product . The world of fashion, for example, uses Instagram as the main showcase to promote its products, as well as food or travel.

Being a social based on the Instagram image it is perfect for those who want to show the public the products on offer. To get the best results it is necessary to understand the world of hashtags well , choose the best ones for your target and, possibly, also in this case rely on the Instagram ADS , or the advertising platform linked to Instagram.

Instagram ADS allows you to advertise your product in various ways: through posts, in stories, with carousels of images or with captivating videos. Always keeping alive the possibility of targeting the target audience.

Using social media to sell during sales is certainly a strategy in step with the times. Social media allow you to maintain a constant dialogue with customers and, at the same time, to effectively promote your product . An opportunity not to be missed to bring customers to your shop!