How To Speed Up Your Website And Reduce Your Page Load Time?

by Prism Digital Digital Marketing

This article talks about four essential and most effective steps that boost a website's speed and make it look better to Google.

In today's business environment, a well-performing website is absolutely essential. Not having the one means you are losing out on prospective customers. Yes! It is true. You spend days laboring over the design of your website and weeks on production, however, if your website is slow your potential customers are sure to bounce faster than conversions. Hence, just building a new website for your business is definitely not enough especially when Google has officially made page speed a ranking factor for mobile devices. So if you want to enhance visibility, sales, and most importantly get your website on the first page of Google, you need to speed up your website.

But if you think that optimizing your website's page speed is a hedonic process, you don't need to worry at all. Here's how to speed up your website:

Google evaluates a website's speed from Chrome User Experience (CrUX) Report which is based on real-world measurements and presents data concerning the way the users interact with your website, how long it takes your page to load, devices your visitors use, etc. so rethink your speed statistics.

Use the Page Speed insights tool to identify your website's weak spots and know how well your page performs according to CrUX.

Optimize your website by avoiding redirect chains, enabling compression, improving the response time of your server, implementing caching policy, minimizing your resources, optimizing images and CSS delivery, prioritizing visible content, and removing render-blocking.