How to Retain the Customers with follow up Emails?

According to statistics, only 3% of potential customers are ready to make a deal with you right now. Imagine that you get 100 targeted contacts per day, but only 3 people become real customers. The remaining 97 simply disappear, instead of making a profit.

The secret is to regularly remind yourself. In this article, we’ll show you how to do this using the follow up newsletter. And we will reveal the secrets of a letter that will turn a potential client into a real one.  

According to Marketing Donut, 63% of those who are interested in your business today are converted into real buyers after at least 3 months. And this is normal. In the book “Tight Management,” business consultant Dan Kennedy writes:

“People shop when they are ready to buy, not when you are ready to sell. This means that you must be in their field of vision when the need arises. In other words, you should do a fall up. ”  

In marketing, follow up is your reaction to the actions of your audience with the goal of turning it into real customers .  

For example, a user downloaded a trial version of a product, left a request, or received a consultation, but never made a purchase. Then you remind yourself and push him to the next step. This is follow up.

If a potential customer is not ready to make a decision right now, persistent calls can scare him away. Whereas follow up letter is an unobtrusive way to build dialogue.

A chain of such letters builds trust and fuels the user's interest until he completes the target action. Effective follow-up is as personalized as possible and takes into account the interests of potential customers especially for eCommerce affiliate websites who offers deals like slickukdeals.com. This is what distinguishes follow-up mailings from standard emails for everyone.

Knocking on the client. The same Marketing Donut argue that you need an average of 5 contacts with a potential customer before he agrees to your offer. Five, Carl!

Increase the average bill. Make each purchase not a point, but an ellipsis in communication with the customer. Offer him additional products or services, and you will sell more.

Reactivate the client. According to Invespr statistics, attracting a new customer is 5 times more expensive than retaining an old one. Those who are already with you, quickly agree to a re-purchase and are willing to spend more.

Build trust. With regular follow-ups, you show customer care. And the more loyal and more involved in communication, the more likely the purchase.

You are going to develop a series of letters that will unobtrusively push the client to the target action. But first, you want to make sure that the user opens them at all. After all, there are several letters, and it is logical to assume that with each email sent, user involvement decreases.

The same applies to positive responses to letters - callbacks and purchases. The highest percentage of responses, of course, in the first letter. Further, the reaction of users is reduced, but not critical. And the fourth email receives almost the same consumer feedback as the first.

To summarize, calculated the percentage of all responses to emails after the first. The result is impressive - in response to a 2-5 letter, users completed 32% of the target actions.

This means follow up mailing works. Forbes writes that an average person receives 147 (!) Emails per day. He may not notice one email, but a series of letters will increase the chances of reaching him .

The letters in the chain fulfill one goal - to convert a potential client into a real one. But this does not mean that they should be the same. Use different formats to engage your audience. Submit useful content, conduct surveys, offer products and services, talk about yourself, share news.

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