How to redesign your mobile app; Reduce the complexity
by Surabhi Rajpoot Digital MarketerIn today’s era, people are accustomed to being more
productive through the use of their mobile apps, classifying them as the
collective. Go for everything necessary, organize, optimize, and enjoy daily
life. This Mobile, Industry has seen a lot of transformations and yet to
witness more in 2020.
The number of smartphone users worldwide is booming. With this huge popularity
comes huge competition; and to set you apart from the competition continuous
monitoring of your existing mobile app is a compulsion. From examining the user
interface to adding new features, the application must work with the trend. Undoubtedly
this industry is one of the fastest-growing sectors.
Redesigning your app is one of the most powerful steps you can do for your
business app or company website. Software solutions that were once thought of
as state-of-the-art have become introduced with the development of new
technology. Nobody likes to use the old version of the app that has fewer
functionalities and if a mobile application is still running on old user
interface design practices, then be prepared for some difficulties from your user
end as their expectation is constantly evolving.
Creative designers are constantly working on bringing ease to get more
engagement from users with the app. And if an existing design is not working
the way you expected, then it is time to redesigning your mobile app. A mobile
app redesign is not an easy undergoing process. You need to figure out multiple
aspects like ongoing market trends in app design, a clear idea of the app’s
layout, and functionality. The entire process can turn out to be messy if you
do not take the help of a proficient mobile app redesign company. You must find
a way to maintain your app’s unique value proposition while incorporating a
brand new design. Now, the next question will be When to go for an app
redesign? — If you are a business owner, you have asked this question at least
once. But don’t worry in this blog post, we will make this easier by explaining
the when and how of redesigning your mobile app.
If it’s difficult for users to get a sense of what your business does, you’re
going to miss an opportunity to make an explosive impression and possibly lose
future opportunities.
Here is a checklist of questions that you should
consider
- Is
your site/app fully responsive?
- Does
it scale elegantly for desktop, mobile – both tablet and smartphone?
- Does
your site have a high level of usability?
- If
you haven’t recently engaged in usability testing of your website or
mobile app, then you probably have considered significant usability
problems.
When do you need to redesign your app?
When you get new data, it happens as you find out more
about your audience after launch, you are likely to make changes to your app.
Gradually, many changes complicated the look, when you need to revamp the
design. You have to be sure about the reasons why you need to redesign your
mobile app as it is both time and money consuming.
How to reduce complexity:
Was the Market trends changed since your app was released?
Your mobile app is missing the trending features and also not 100% optimized as
per user behavior then it needs a redesign. Also, if your app takes more time
to navigate from one option to another, you have to check the complexity of
using the app.
If you see the users are struggling to interface with the app functionality and
till how long it will work. Behind the retention rate, there must be a problem
with the desired features that are not achieved from the user’s end.
Depending upon the features, and components of your mobile app, take the
feedback and if from your users. This helps to come up with a reshaping of the
app, upgrade of the app, and design offering rich customer experience.
Some reasons for a redesign may include:
- The
design has a large number of known UX issues that cannot be easily
addressed (as determined by usability analysis)
- A
large proportion of the app user base is unable to complete the tasks they
are trying to accomplish
- A
large proportion of the app user base is dissatisfied with the design (as
determined by surveys)
- The
design cannot be easily extended to accommodate new business goals
- The
design cannot be easily extended to accommodate the goals and needs of a
new user group
- The
design cannot be easily extended to fit in with new platforms or new
mobile devices that are important to users and for the business
- The
design is based on an outdated technology stack, makes the adding of new
features difficult, or requires too much effort by the technology team to
continue supporting
- The
visual aspects of the design are compared to competitive solutions
- Different
aspects of the apps are inconsistent in terms of visual and/or user
interface design, which is leading to the comparison by users reflecting
poorly on the organization’s brand
How to properly redesign your existing mobile app?
Taking your redesign to the next level requires you to
follow some precise steps.
- Study
the analytics of the new version of your app that helps to set clear goals
both for conversion and micro-conversions. With the help of Google
Analytics or other analytics tools, you need to keep track of active users
on your app, bounce rate, or even activation rate.
- The
ratings and reviews over the Google Play Store and App Store help you to
know about user’s feedback.
- The
user’s review can guide you with solutions/requirements as well. Based on
analytics and user feedback, create customer journey maps for smooth user
flows.
- Conducting
a survey is also a great way to learn about what changes the majority of
users want to see or do they need changes or not.
- Though
you can leave the implementation of a redesign of the app for the app
development team, you have to check competitor analysis, market trends,
and challenges your competitors are facing.
- Many
apps have a testers team to decide which features and functionality is
working as per expectations or not. If you have a bunch of ideas,
certainly you need A/B testing to understand which features users like the
most.
- Remember,
all these changes you are doing are for your customers and users, so it is
your responsibility to update them about new changes. This, in turn,
creates a better brand image fetching more loyal users for your app.
Will redesigning help?
Yes, redesigning your mobile app is undoubtedly a
great solution if is not performing as expected. Revamping or updating the app
offers the chance to include new technologies to surprise the users and boost
engagement. Besides, your app helping to solve the existing challenges, it must
follow the market trends to always remain ahead of the competition.
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Created on Jul 6th 2021 00:12. Viewed 306 times.