How to Reach New Audiences with the Microsoft Audience Network

by Emma Swan blog marketing

Do you want to supercharge your marketing efforts and expand your reach? If so, then you should look no further than the Microsoft Ads Audience Network. Whether you’re a seasoned marketer or just getting started, Microsoft Ads offer a remarkable platform to help ensure you get your message out there without feeling the heat.

 

In this blog post, we will help you how to get started on Microsoft ads audience network and make the most of their Audience Network without pushing yourself to the limit. So, buckle up and let’s dive right in!

 

What You Need to Know about Microsoft Ads

Before delving deeper into our discussion topic, it is essential that you understand what Microsoft Ads Audience Network entails. Formerly known as Bing Ads, Microsoft Ads is Microsoft’s online advertising platform that’s designed to help businesses connect with their target audience through paid search advertising.

 

Thanks to Microsoft Ads, your ads can appear on the Bing search engine results page, together as an on-partner sites and apps within the Audience Network. To commence your Microsoft Ads expedition, you should create an account. All you have to do is visit the Microsoft Ads website and follow the easy sign-up process.

 

Crafting Your First Campaign

Once you gain access, it is time to craft your first campaign. You should view a campaign as the umbrella under which you’ll have your ads, keywords, and targeting settings. It is in your best interest to choose a campaign objective that is in line with your goals, whether it’s brand awareness, website visits or conversions.

 

As a rule of thumb, you should keep your campaign objective clear and specific from the word go. After all, this has the potential to help Microsoft Ads show your ads to the right people who are more likely to take the desired action.

 

It doesn’t end at that since you must take it upon yourself to perform keyword research. Remember, keywords are the magic words that connect your ads with your audience. For this reason, you should take it upon yourself to conduct thorough keyword research to identify the terms prospects might use when searching for your products or services.

 

The good news is Microsoft Ads offer tools to help ensure you discover relevant keywords and estimate their search volumes. Try as much as possible to avoid focusing on the most obvious keywords. Keep in mind long-tail keywords can often yield fantastic results with less competition.

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Created on Nov 24th 2023 03:48. Viewed 63 times.

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