How to Optimize Your Website For Mobile-Friendly SEO?

Have you optimised your website for mobile-friendly SEO? Because if you haven’t, then you’re losing most of your potential leads and customers!

Mobile device usage has catapulted in recent years. Around 88% of Indian consumers use mobile phones for buying and making payments. This has made mobile phones an important factor in generating leads and making sales. 

According to the best SEO company in Delhi, if you don't have an effective mobile SEO strategy – or want to know more – here's a guide for you to make your website mobile-friendly and generate more traffic.

WHAT IS MOBILE SEO?

Mobile SEO is – mobile Search Engine Optimisation. It is the process of optimising your website to ensure that your mobile visitors have a quality experience, considering the website design, speed, structure, etc.

An effective mobile SEO strategy will help your webpage rank higher in the search engine result pages (SERP)s.

This will intensify your website’s organic traffic and conversions.

WHY IS MOBILE SEO IMPORTANT?

Mobile SEO is important for both, to improve your webpage ranking on SERPs and also to satisfy users.

In July 2020, 67% of people made online purchases using mobile shopping apps. This proves that mobile devices have become the top choice for searchers and online shoppers.

Also, Google strictly follows mobile-first indexing, which means that it prioritizes and rewards the websites with mobile search engine optimization with higher rankings on SERPs.

Since Google is widely used than any other search engine in the world. So, it’s safe to say that just optimising your website for desktops isn’t enough anymore. You need to have a dedicated mobile-friendly SEO optimised website in 2021.

MOBILE SEO BEST PRACTICES

Now that you know what is Mobile SEO and why is it important, it’s time for you to learn and implement these given practices in your website for creating an effective Mobile-SEO strategy. 

Have a Responsive Site Design 

A responsive site is a site that ensures a mobile-friendly website that adapts to a mobile, tablet, desktop or any other device that a user uses. It makes your website easy to view, access, browse, scroll, subscribe to a service, make a purchase, etc. If your website isn’t responsive enough from all the devices, then it will be difficult to view or perform any action on the site, and you’ll be turning away your leads and potential customers.

Improve the Site Speed

Improving your site’s load time is the most important tool for a positive mobile user experience. 53% of visits are abandoned if sites take more than 3 seconds to load. And if your website doesn't load fast enough, in approx. 1-2 seconds, then it is likely that the audience will bounce from your page.

According to Webindia master, SEO Company Delhi, an easy way to check your website’s load time is through Google’s mobile speed test.

All you will need to do is type in your URL, the tool will scan your site, and give you the report showing how your site performs and the fixes you need to make to improve the mobile SEO of your site.

Focus on the User Experience

While a responsive site design is part of the positive user experience, but there are more elements that you need to add to your website to ensure an overall great user experience and satisfaction. 

For eg., a “thumb-friendly design” acknowledges that most of the users scroll through the internet by using their thumbs. So, you should make it easy for users to scroll and tap on elements on your site.

Next, you can add CTA (call to action) buttons on your site to help with conversions. Whether it is a phone number or a link to the next page in the sales funnel, CTA buttons are easily highlighted on the page and your audience will notice them instantly.

Another thing that you should focus on is ensuring that the fonts used on your site are easily readable even on mobile devices. 

Optimize Title tags & Meta descriptions

These two elements will determine whether your website is compelling enough to click on in the SERPs. 

The title tags are the first things that the audience will notice about your site. They give the audience a preview of your site. It’s advisable to add keywords to them so that the users know that they’re relevant to their search query. 

Meta descriptions are the short descriptive blurbs that are placed under the title tags in the SERPs. They further summarise the title tag and the page that they relate to. 

Both title tags and meta descriptions should be kept short and descriptive enough.

START OPTIMIZING FOR MOBILE SEO TODAY

If you’re reading this, you must know by now how mobile SEO is an essential part of growing your business online.

So, if you’re not sure how to get started with mobile-SEO, or need somebody who can do it for you, our team of experts at Webmaster India, SEO Company in Delhi, can help.

Feel free to give us a call or contact us online for any queries. We’d be happy to help!