How to Optimize Your Technical SEO for Greater Search Visibility

by SEO Long Island We can perform on any website.

Search engine optimization (SEO) has been around since the early days of the internet. It is still one of the most valuable things you can do to increase your visibility and bring traffic to your website or blog. However, there is always more to learn and more ways to improve on what you are already doing with your site. So here are some tips from a New York City SEO expert on optimizing your technical SEO to take advantage of improvements that might otherwise have passed you by.

Conduct an inventory of your website.

A good place to start is an inventory of your website. This will help you identify any errors that may prevent search engines from accessing the content on your site. You can use this information to pinpoint the problem and solve it in a way that provides better visibility.

We recommend performing this inventory in a spreadsheet, on which you can record a list of the pages and their URLs, their content type (e.g., blog post or product page), and any errors you find that are related to the technical aspects of SEO (e.g., missing title tags, duplicate meta descriptions).

Identify and fix broken pages and links.

If you have any broken pages or links on your site, it is vital to identify them and fix them as soon as possible. This will help make sure Google can crawl and index your site without errors. If a page is broken because of a URL change, it can be fixed easily by updating the old URL with the new one. However, if a page is broken because of an outdated file or script that no longer functions, it will take more time to fix.

If you are unsure what's causing a broken page or link, use Google's Schema Markup Testing Tool. This free tool will allow you to test any URL on your site and tell you if it is returning an error that would prevent search engines from properly indexing it.

Improve site speed and performance.

Site speed is a critical ranking factor in Google's search algorithm. It can affect your rankings, traffic, and conversions. To improve site speed, you should use a content delivery network (CDN) and optimize images. You should also have an SSL certificate on your website and compress images with tools like JPEG Optimizer, Kraken, Tiny PNG, and Optimizilla.

Implement schema markup.

If you are not using schema markup in your site's code, you are missing a lot of important information about the content on your pages. Schema markup is a way of adding semantic data to your site's code that helps search engines better understand what type of content is being displayed.

Adding schema markup is relatively simple and can be done using many different CMS platforms. If you have your site running on WordPress, there are numerous plugins that allow you to add schema markups without much work.

Improve your mobile experience.

You may have heard that Google has begun using mobile-friendliness as a ranking factor. Additionally, more and more searchers are using mobile devices to find what they are looking for, so optimizing your site experience is essential. To do that, you should consider using a responsive website design. This will allow the page to adjust its layout based on the screen size of the device being used.

In Conclusion

Your search engine optimization strategy is only as good as the underlying technical SEO. If you don't have a handle on the basics, your website will not be visible in search engine results. Hire professional SEO services in New York to get your technical SEO up-to-date and ensure you rank on Google's first page of results.