How to Market and Advertise Your New Singapore Company

As many as 65% of new business fail within the first 5 years. They simply fail to take roots and grow. If you are opting to set up a company in Singapore, you need to plan its survival. In addition to a detailed business plan, you need a comprehensive marketing plan to reach out to the target customers.

In a competitive marketplace like Singapore, getting customers is the business owner's primary concern. It is the only way for them to find success. However, to do so, they must stand out among their competitors. Having an effective marketing plan gives them a chance to advertise their products or services.

A comprehensive marketing plan explains each step of marketing strategy you want to use to grow your business. It also details what it is going to achieve a specific time. For your new business, it is best to prepare a plan covering a 12-month period.

You need to be aware that your marketing plan is not a document carved in stone. You have to change it in response to market trends and conditions.

Prepare Marketing Plan

Your marketing plan should centre around your business objectives and goals. You should not try to implement what is worked for some other business. It should:

• Include details of your business, its present state, and the products and/or services on the offer

• Define, as accurately as possible, your target audience you need to reach in order to generate the sale

• Give the marketing tactics you have chose to reach out to your target customers

• Include specific, achievable, and realistic goals or what you expect your tactics to achieve

Advertise Your Business

Advertising your products and services enables you to influence the purchasing behaviour of your target customers. You can reach them with compelling sales messages. These allow you to generate leads and sales by projecting a positive image of your company, products and services.

Distil Your Sales Messages

You need to work on crafting highly specific and clear sales messages to advertise your goods. Use them to emphasis the usefulness of your product range. Give detailed info on how they solve customers' pains and problems. Be clear with your special offers and Call-To-Action.

Create a Business Website

In today's digital age, incorporating company in Singapore cannot take roots without a business website. It is the cheapest way of establishing your online presence and connecting with your customers.

You need to generate appropriate content to bring interested visitors to your website. Using SEO-keyword in it helps in ranking the content in search engines. Use appropriate content types to make your message clear.

Be On Social Media

The net users congregate on various social media platforms. It gives you a chance to prepare and post appropriate content to get their attention. If the content is entertaining or stimulating, they will click on your link in the content and come to your website to know about you.

The social media platforms cater to different segments and attract different types of visitors. It means you have first to analyze which platform your customers are preferring. Instagram, Pinterest, Twitter, Facebook?

Email Marketing

Use your business website to build a contact list. Give free content like E-books, Data-sheets, or Guides in exchange for email addresses. You can also ask your existing customers for their email IDs and other details.

You can use your list to send emails containing new product info, discount offers, special offers and rates. Include a compelling Call-To-Action in emails to prompt the receiver to take action.

Mobile Advertising

Depending on your marketing and advertising budget, you could invest in mobile advertising. You could use interstitial, banner ads, native ads, video ads and offer walls to get in front of your customers.

Opting to set up a company in Singapore is the easiest part of the adventure. Making it succeed is an altogether different matter. However, with an adequate marketing budget and creative sales, massages can surely help you generate promising leads, sales, and retain your customers.