Consumerism, as we know it today, has completely changed from what it used to be a few years ago. Back then, people knew exactly what they wanted. Today, things have changed. Consumers like to navigate through different channels before making a purchase decision.

This is where omnichannel marketing comes to play. Omnichannel marketing offers an integrated experience to customers across various channels. Be it your website, mobile app, social media platforms, emails, or even your physical store. Omnichannel marketing is about offering a unified and coherent shopping experience across all these channels.

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Omnichannel marketing helps customers the ability to search through your products and make a purchase anytime, anywhere. It also offers the ability for customers to switch between two channels seamlessly. These factors lead to better sales and increased visibility for your eCommerce business.

In this guide, let’s discuss how you can launch and manage omnichannel marketing for your eCommerce business to ensure maximum profitability.

1. Identify the Right Channels

2. Use Buyer Journey Mapping

3. Segment Your Target Audience

4. Leverage Social Commerce

5. Offer Omnichannel Customer Support

6. Invest in the Right Marketing Tools

7. Use A/B Testing

8. Ensure Mobile-Friendliness of Your Website

Read more : Omnichannel Marketing Strategies for ecommerce business