How to Grow Your GPS Tracking Business | iconcox.com
Marketing and sales tips
In this article, I will give you a series of general recommendations which I consider that every GPS Tracking company should take into account in the times that are running.
To define the scenario we face, you have to understand that we are experiencing an evolution in the GPS tracking service. We can generalize that worldwide the basic GPS tracking represents a high volume of business and will remain the workhorse of most GPS tracking companies. However, in recent years I noticed that many companies are migrating from basic GPS tracking to a service-oriented to the needs of their particular industry.
This means that customers are demanding a better level of service, looking for solutions that add value to their business and that is where you must detect new opportunities. Below my suggestions
Brand image
The image of your company must be technological, consulting and development focused on solving problems. If your company is positioned in the market with another type of image and you want to keep it, I recommend you create a special division with these objectives. Customers seek and need to change the service they once hired for security and location, for professional advice to create a customized solution.
Identify opportunities
Your sales area must begin by identifying the needs of the client and above all, perfectly understanding your business. For example, if you already have a tracking service, you may be looking for better service or a specific service-oriented to your niche. Get the idea that today to win a customer you have to be willing to provide a solution.
Note to your seller: The one who asks the most sells the most! Remember that the client may not imagine what your service can provide. Focus on studying the industry to which the client belongs.
Add value
Once you know the needs of the client and have a proposal to present, you can complement it with all the existing solutions in your portfolio, as well as transmit the values, strengths and competitive advantages of your company.
GPS tracking is the "internet of vehicle", and today vehicles, smart-phone, cities and the world tend to be increasingly connected.
It is possible for your client to be able to access the tracking information, to provide feedback on a CRM or ERP system with routing routes, sensors, etc. Therefore you should always emphasize to your client that you can connect to the platform through API or Web-service. With this option, you are making it part of this new “connected world”. If you still don't know what the internet of things is, I suggest you start to find out.
Mobile apps
Do you know that GPS trackers for many tracking niches are already being replaced by APPS?
Do not hesitate to think about solutions using cellular devices. Apps are key tools in this new era of mobile devices.
Be competitive but don't give away your work
The variables at the marketing level to improve your proposal are:
Price, product, service and promotion. Customers who are looking for a difference are willing to pay well as long as you can provide the solution as they need it. I assure you that the price will stop being a problem and you will be winning good customers.
Classify your prospects
It is important that you use a CRM which will allow you to load each prospect, classify and segment it. This will make your sales area focus on qualified prospects and can guide promotions, gaining time and effectiveness.
More info
Communicate your progress and news. It is important that they know that your company is constantly moving and creating new solutions for different industries. Remember that communication not only draws attention to potential customers but also shows the service you are providing. Invite your clients to events, meetings, and training.
Current customers
Spend time reviewing the news that applies to current customers. They already know you, they trust you and you trust them. Giving you more solutions becomes a simpler task and is beneficial for both parties. Provide training, the more you know and use your solutions, the more faithful you will be.
conclusion
In more than 10 years in the industry, I can tell you that software is now more important than hardware. Both are necessary, we know that, but the changes that GPS trackers have had in the last 10 years do not compare with the progress and diversity of software solutions that have been created and will continue to be created. Partner with Concox, you can sell both hardware and software! Therefore, worry about having a flexible supplier to accompany you in each of your sales to create a customized solution for your client as well as a team prepared to face these new challenges that are coming.
GPS Tracking IoT Solutions: www.iconcox.com
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