How To Find Buyers For Export Busines

by Yashi Ganguly Writer

With the help of suitable strategies, it gets easier for the exporter to find buyers in another country. Advanced technology also helps in locating buyers overseas and making it less-complicated than it was before

Being an exporter, locating your product importers can be the most challenging part in your business, especially when you have just started off or are trying your hands on a completely new market. Selling overseas is never that easy as you are required to adapt to travel barriers, cultural norms and languages for succeeding in your business. With the help of some tips and adequate strategies, you can find more and more buyers for export for your product.

A few tips on finding buyers for your export business:

§ Take help from foreign agencies that generally import products in bulk orders.

§ Some buying agents actively look for export suppliers. You can partner with them.

§ Find a local commission agent looking for buying export products.

§ Try to deal with private firms rather than government as they are much faster and bring out more benefits for your business.

§ Hire a sales representative to locate importer firms and individuals for your products.

Several foreign countries have their state controlled or state sponsored agencies or companies that import products and services in bulk quantities. Do some homework by discovering countries in which you believe that you will have great export business. After that you can get in touch with their agency or embassy directly. Different agencies specialize in diverse imports like agriculture, electronic equipment, raw materials etc. So, you can take help of a foreign representative to assist you in finding out the required contacts.

Some of the proactive foreign agencies have buying agents who are on the lookout for suppliers like you. Your local embassy could be a great start to search for specific buyers for export. You can also take help from the internet. While making contact, make sure that you are trading with an official representative of the agency. Just like agents of various foreign agencies, there are foreign wholesalers as well who are like middlemen looking for some nice export products to buy on behalf of an overseas distributor. It could turn out to be a good option as such agents work on commission basis and are dedicated towards their work. Apart from this, you can take help of various wholesale export distributors in your own country or you can also pay some amount to any sales representative for locating the importers of your product.

Companies and people overseas want to buy your product; it is just about finding the potential customers for your business. By incorporating these strategies, you can easily find the right buyers.

Written By Aarti Shukla

**India Export Import Data; Post 2004 as per notification no 128/2004 does not have names of Indian companies.

**India Export Import Data is available from Jan-2010 to 26th November-2016.