How To Do Social Media Audit In 4 Steps Only

by Shashi Ranjan I am entrepreneur

Social media audit is the best way to know, is your social media strategy is working or not. If its working then wow if not then worst. Social media audit allow you to measure the performance of your social media work , your social media campaigns and helps in analyze the impact of social media work on your business.

Social media audit is the way of analyzing the data of all social account. This helps you in finding which social media platform working for you. Which social media helping you in achieving your goal and objectives.

#1. Social Media Metric

If you going to do social media audit. Your work is starting from measuring social media metric. In this you have to analyse the report of all social media channels. Like how many impression your post got, how many likes your post got. how many comments your post, how many share your post got.

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#2. Audiences Interest And Demographic

After measuring the social media metric. You have to focus on your audiences interest and demographic. You should have to analyse your audiences interest and demographic. The main benefit of analyse your audiences interest and demographic are:

  • You get to know who actually your audiences are. Means who love your content most women, men or teenagers
  • You get to know which type of your content your audiences like most. Like which type of content women’s likes, which types of content men’s likes and which types of content teenagers likes.
  • Is they are married or single

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[Read Also: Strategy Of Social Media To Make More Sale]

#3. Social Media Presence

Social media presence is the way to analyse how you use your social media channels and which type of content you posting on all your social media channel. Is you post same type of post on all your social media channel, is your content is varying from channels to channels. This is mainly about how’s you maintain the consistent of your social media presence.

Are you using same logos, same cover photos , same description on all of your social media platform. Is your this strategy work? . You have to analyse all this.

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[Read Also:3 Tips For Attracting Ideal Client On Pinterest]

#4. Investment And ROI

This is the Final steps of your social media audit but yes very important steps. Here the things you have to do is to you have to open your paid social media campaign insight and analyse your work. Means how much money you spend in your ads and what the ROI you got from their.

The simple way of measure your ROI is looks how much money you spend in your ads and how much benefit you got from their.

Suppose that i spend $250 on a video content. And that content give me lots of subscriber that’s value is $350 then mine ROI is $100.


Social Media Audit is a important part of social media marketing. It helps in working in a right way.

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About Shashi Ranjan Advanced     I am entrepreneur

66 connections, 1 recommendations, 259 honor points.
Joined APSense since, April 30th, 2018, From New Delhi, India.

Created on May 29th 2018 09:03. Viewed 1,431 times.


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