How to develop a strong personal image

by Elliot Dean Health Guru and Web Specialist

Building a personal brand is essential for individuals who become successful in the society and professionally. From attracting clients, breaking in to new markets, being elected in a leading position or getting promotions, having a strong personal image comes in handy. While not many individuals care about their personal image or brand from a work perspective, the most successful individuals invest a lot time, effort and energy to create a personal brand that plays a significant role in their journey to success.

If you are yet to be successful and you would like to create a strong personal image here are a few tips that will help you achieve your dream.

Decide on your audience

Note that you cannot resonate with everyone in the world. You may be surprised to find people who do not even know the richest person in the world. You should therefore focus on appealing to the individuals you would like to be known to and will likely engage with. That way you can develop your personal image accordingly.

Understand field of specialization and keep learning

If you want to be perceived as an expert, then you must act like one. You should have a better understanding than ordinary people so that people can gain value from you. Having a better understanding of your industry than other people will help to differentiate you and elevate your position in that niche.

Look the part

A personal image is strongly defined by your wardrobe. The clothing you wear can portray strength and confidence, and the way you look can help to tell a unique story. Having a trustworthy look is also crucial as people want to engage and do business with people they trust. Briony Croft can help your personal brand development by assisting your clothing style, organizing branded photography and giving you guidelines on how to portray your image.

Share your experience and expertise

Once you identify your field of interest you need to start publishing content relating to that field. This way you will position yourself as trusted source of information which will help you build a following. When starting out you might not have a high number of readers but the world brutally competitive thus getting a huge number of eyeballs may take some time. Note that after you have set up a foundation you may get featured in top publications which will expose to huge readership. You may also consider publishing a book as it helps to create credibility. Always remember to publish valuable content on a consistent basis to ensure that you remain relevant to your readers.

Create an online presence

The world has now become a global village thanks to the new technological advancements. With this age of internet you can reach followers anywhere in the world by creating a personal website where you can publish information about you and your work. You can also take advantage of social media platforms to communicate to your followers directly. If you build a strong foundation on social media with time you will build a huge following.

Be easily accessible

While you can publish your content from anywhere you should also be easily accessible by your colleagues and followers. Start getting out by showing up on interviews and conferences. If you are called by producers or promoters you should be able to respond to their requests or questions in order to build a better reputation.

Building a strong personal image will not only help you to be successful in life but will also make you feel better as a person.