How to create your social network
by Brahim A. APSense Adviser for Social Media!How to create your social network
Brahim AGHZAF
Social Media Adviser, prof. Author
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Social Media Adviser & Consultant, Professeur & Teacher of french language, author, translator: arabic, french, english & Social Networks facilitator, to catch up on online trends. ebooks writer, Marketing, coaching,
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Today, I am going to share with you the seven best tips from Sangeet
Paul Choudary's Plaform Scale book to help you create your social network quickly
and concretely with the best user experience possible.
Our friend Sangeet Paul Choudary is someone who worked as a consultant in big companies in the social media field and he has written a book to help you create your social network in an efficient way and to launch it.
v
Have
an impacting message
The
first tip is an observation. The biggest companies that have been launched
in the field of social networks always have a strong message behind
them. Take the example of Facebook, Twitter, Instagram. There are
always ideas that are strong and simple at the same
time. The simplicity and strength of your message will make you a magnet
for consumers and users alike.
Take the example of
Instagram: their message is simple and strong. It's simply to make your
photos more beautiful or to share them. The message is simple.
Facebook, the goal,
what is it? It's about being interconnected and being able to exchange
messages quickly. It's again very simple.
Twitter is to be able
to share your emotions.
Here. The
initial goal is very simple.
In the
same way, if you start your own social network, your goal should be simple for
the user and not just for you, as an entrepreneur, as the creator of the next
successful social network.
v
Your
product must perform the main action in less than 3 actions
My
second tip is that your product, application or social network can do the
main action in less than three actions . Let's take a very simple
example. Say you want to create a social network to post beautiful
photos. You will have to make sure that when someone connects to your
site, they only have to:
publish your photo
give a name to his
picture and
modify it
Remember
one thing. It is that to make the main action, it takes maximum three
concrete actions. If you look at the successful apps, it will depend on
when you watch this video, but obviously you certainly have a successful app in
mind. Which app do you use most on your smartphone or computer, or what is
the social network you use the most at this time? It must be possible, in
less than three actions, to be able to do the main action.
For
example, you take a snap with SnapChat:
1.
you launch the
application,
2.
you take a snap,
3.
you choose who to send
it to.
4.
For example, you order
a taxi with Uber:
a.
you put your position
b.
you choose the
destination, and
c.
you validate with the
taxi that is offered to you or not.
In the
same way, if you notice well, all the best apps, all the best social networks
can be run in three stages maximum. The more steps you have, the fewer
users you will have in the long run.
v
Allow
your users to create content
The
third tip is to allow your users to create content and also encourage content
creation . What is content creation?
v
Do
not limit the type of content created on your social network
Suppose
you launch a new social network whose theme is, for example, music and where
musicians will be able to share their latest creations. Well, if you only
allow users to send audio files, unfortunately, you're going to restrict your
market.
While,
if you offer different types of content to offer, for example musicians rather
than just a sound, they can share photos of them producing their
music. Potentially, he could also offer videos to explain to other people,
how did they produce the piece in question. And there you would have one
of the biggest social networks in the field of music.
v
Allow
the broadcast of published content on your social network
Another
thing, you must also know how to propose to diffuse elsewhere the content that
has been published on your social network. For example, suppose that
consumers on your social network post a photo, well, that photo must also be
publishable on other social networks that can join your new social
network. For example, it's very simple, you take the three best-known
social networks and you have to make sure that when someone creates content on
your social network, he can share it on his three favorite networks.
v Reward good
content creators
And
something else you can do too, and that, I love it, is rewarding the people who
create the most content or content of the highest quality or the most original
possible. So, reward the creators of content.
For
example, YouTube sends trophies to people who have the most
subscribers. It's up to you to find out how to reward the best content
creators. Put them forward, put them on a pedestal, like that, people will
fight to create maximum content. And that's what will make your social
network live.
Remember
one thing is that according to a statistic Sangeet Paul Choudary, only 5% of
consumers, users of your social network will create 80% of the content that
will be created. So, you know how to increase this 5%, and if you are
between 5 and 10%, it's already not bad.
v
Facilitate
interaction between your users
My
fourth tip is to make it easy for users to interact with each other. For
example, if it was very difficult to send a message to someone on your favorite
social network, of course you would not do it. What you absolutely need to
do is make it easy for your users to interact.
Let's
take a very simple example. On one of the most used social networks,
Facebook, (it depends on what is yours), there are obviously plenty of
possibilities to interact with people:
we can like their
photos,
we can say our
emotions,
we can comment,
we can send private
messages,
we can put messages in
a public way to someone on "his wall", on "his diary", we
call it as we want.
we can also send (I
know that now it does not do too much, but before that was not bad) what are
called poke . It is simply to send a notification to the
person, to tell him that you are present and that you are waiting for
him. So there is a lot of meaning about this thing ...
The
goal is to understand how to make your users interact often and
in a different way to animate your social network a
little bit .
v
Invest
at the start
Le cinquième conseil, c’est d’investir au départ pour lancer votre nouveau
réseau social. Prenons un exemple très simple. C’est une statistique qui a été,
encore une fois, écrite dans le livre : sur tous les sites de rencontres,
il y a en moyenne trois quarts d’hommes et seulement un quart de femmes. Alors
que faire lorsqu’il y a beaucoup plus d’hommes que de femmes ? Ce qui va
se passer, c’est qu’au lancement de votre réseau social, admettons que vous
ayez un site de rencontre et que vous le lanciez, si les premiers hommes
arrivent sur le site de rencontre et qu’il n’y a aucune femme, qu’est-ce qui va
se passer ? Ils vont, tout simplement, s’en aller. C’est aussi simple que
ça.
So
how? You can advertise to women and automatically attract men who will
pay, since men are the ones who spend the most money on dating sites. So
remember one thing, if you want to start a social network, you need to know why
your users have come. Once you understand this, you will determine what
your business needs to meet the desire of your users and you must invest to
meet this need.
For
example, in the area of dating sites, it will be to pay women to attract them
to his dating site to automatically attract men.
v
Create
viral content
For the
sixth tip, what I recommend is to work a maximum on the virality of your
content. Let's take a very simple example. It is imperative that
people on your social network be able to show who they are.
So for
that, I loved this book, I do not remember who wrote it, but it is the
book Contagious , it is the book of a consultant who had
worked for Facebook, Microsoft, etc. who works on the virality of
companies. And he said a very simple thing that sums up a good part of the
book is that: if you want to make your content viral, you have to make sure
that the content that people share shows who they are and what are the values
of these people.
For
example, me on Facebook, I will share things that show that I am an
entrepreneur. Because at the bottom of me, I like to show that I am an
entrepreneur. Even if consciously, I have nothing to do, unconsciously, I
know that sometimes, I would want to show it. So, even if, indeed, we do
not necessarily want to show it in the same way, there is always this aspect of
virality that is important. And so, you must be able to allow your users
to show other users who they are and what their values are.
v
Restore
inactive users
My
seventh tip is to reactivate old users or so-called "dead"
users. Remember one thing is that, as in business, it is much
easier to relaunch old customers rather than looking for new ones . Similarly,
if you start a social network, it is much easier to reactivate users who have
registered once and left for X reasons, rather than seeking new users.
In the
same way, what you need to understand is that once you have an email file, or
once you understand how to recontact users who have died, you will be able to
reactivate them.
So,
there are plenty of ways to reactivate users who are dead, who are KO But
remember one thing, the best way to restart users who are dead is that other
users reactivate or relaunch those people. How can we do it? Once
again, we come back to the previous council, that is to say, we must allow
users to communicate and interact with each other. Once you understand
this, the active users in question will automatically restart the inactive
users. It's that simple.
So, if
you want to start your social network, you have a link that appears in the
description of the video and the link that appears right here , if you are his
computer. If you are on smartphones and tablets, it happens in the
description where I show you, I detail you and I give you 101 business
ideas where I detail you how to get started in business from
scratch.
So I
explain all this, I give you concrete action plans , useful
links , etc., depending on what you want to launch. The idea of
the social network, for example, is announced in the 101 business ideas,
where I give you complementary links. You will find all this in the
description of the video and I wish you all the success that your future social
network deserves, hoping perhaps to be on it, if it is cool.
About Brahim
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Created on Apr 20th 2019 08:12. Viewed 1,317 times.
Nice! Thanks for the informative information on creating our social network, very good ideas Brahim A. and have a good day networking! :)
Apr 21st 2019 00:22 2 Likes