How to create a customised UX for mobile

by Nina P. Digital Marketing

We are here to enlighten you on “How to create a customised UX for mobile?”. The goal behind creating a UX should always be providing the best user experience in order for it to be successful. There is no denial to the fact that design plays a vital role in improving the customer’s trust, experience, and retention. Small details like the colour combination, font size, images, animations, etc, hugely impacts the user experience, hence, all these factors are crucial while creating a UX.

The content of a website and mobile version will always be same, however, the user experience will not, the web design and application design will always differ according to the usability and intend. Mobile users are less likely to access websites solely for reading and research purpose just like desktop users are improbable to use a website to respond to text messages.

Therefore, the main question is what exactly does a mobile user want? According to a research, following are their expectations from a UX design: -

- All the functions and actions should be tappable and easily viewable

- The images and graphics should load with the website and not buffer after the content appears or should not be present at all.

- The overall interaction should be easy and simple as the user will be lost if any the element does not work or function properly.

- All the options present on the website should also be available on the mobile version.

- Options need to be contextual.

Further, for a better understanding on the topic, let us look at the examples of some application designing companies and how they are catering to the expectations of their users.

Weather News Channel

The company is providing the same content on their website as well as the mobile application, however, the user experience is completely diverse. The desktop version has more information and content to look through, whereas, the application just focuses on the needs of the user. It is contemporary and flat with card-style design making every element easy to tap. The entire application is contextual, hence, eliminating the need for menus.

Pizza Ordering App

Most of us have used this application and are aware of how convenient it is to place an order through it. The application is filled with mobile specific user interface such as voice ordering just to provide ease in usability. The app loads smoothing along with many small images and the navigation is also contextual as it gives various options to the customers to choose, from toppings to base to sides.

Entertainment App

This application is solely for entertainment purposes and it is safe to say that it is fulfilling it very well. Both the versions look and function almost in the same way. In the mobile application, the menu is vertical for the user’s ease with some more elements that add up to the convenience of the user. The user is asked to switch to the application if he/she is streaming on the mobile browser so that the user experience is not compromised in any way.

The users might not notice the difference between the two versions, however, their expectations are surely different. Catering to this, you will be gaining their loyalty that most of the mobile applications are not offering. Both the versions are equally important, hence, they should be looked after with equal effort keeping the intent and usability in mind.