How to choose your right exhibition stand builder / designer

by ARUN KUMAR Sales & Marketing

Create a clear, concise brief for stand-builders, signage companies and equipment hire firms
Exhibiting at a trade show is not about spending pots of money by always ordering new materials. Look to see what’s already on your premises that could furnish your exhibition stand.
Once you’ve created a great stand, don’t forget to tell people you’re going to be at a particular trade show. Upload banners on your website that contain an invitation to customers to come and visit you at your stand and send prospects and clients regular email updates in the week leading up to the show
Make sure the event organiser understands your business nature and requirements. The placement of your stand at the venue may be critical to your target audience
Experiment with lighting, sound and screens, electronic presentations, posters and signage.

Experiment with lighting, sound and screens, electronic presentations, posters and signage.
Don't forget that your stand is your shop window
Setting up your exhibition stand in your workplace before the trade show will save time and give you a feel for the space you will occupy
A lot of money is spent on promo gifts that don’t relate to the message or brand. These often end up on the floor of the exhibition or forgotten in a desk drawer.

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