How to choose your creative agency?

To meet your print and web communication needs, you must hire a service provider. It is difficult to choose the right creative agency, depending on your needs and your budget. Kimp.io, the platform that brings together a community of international designers, helps you avoid some pitfalls and get unlimited graphic design.

CREATIVE AGENCY: WHAT ARE THE DIFFERENCES?

From the conception of an advertising poster to the realization of the design of a web banner, a simple query on a search engine allows you to realize that there are dozens of creative agencies to outsource your graphic design needs. We can also call them communication agencies. Companies call on them when they do not have enough missions to hire a graphic designer or a web designer for the year.

You will probably be monitoring offers and comparing several quotes. Don't go for the cheapest! You will notice that the prices are very different from one agency to another. Find out about the date of creation of the company, the size of the team, the specialties (print or rather a web). The best indicator? The satisfaction of former clients and the portfolio of the creative agency. You will see right away if it matches your brand image. You can also find out more through word of mouth or at trade shows.

BEFORE SIGNING WITH A CREATIVE AGENCY

Remember that the most important is feeling and confidence. Some agencies favor large account clients and will force you to take a complete package even if you do not need it at the moment. Whatever your demand and your price, you need to make sure that your agency is motivated and responsive. After all, you are the client, you should feel comfortable calling or visiting your communication agency.

Also, don't be fooled by cheap but unreachable agencies or those that sell off their prices to get hold of and will likely botch the job.

You need to make sure that a professional from the agency will help you put together a creative brief. These specifications are necessary for the smooth running of the project, but they are sometimes neglected for lack of resources. It will allow the agency to identify your needs: attract new customers, communicate about your business creation, or rather redesign your website?

This document will specify, among other things, the time limit that you allow the agency to carry out the mission. Make sure you specify the conditions for retouching after rendering and do not hesitate to motivate them by telling them that you will call on them if you have other needs later. It is in your interest to have the same agency work because it will respect your graphic charter.

A CREATIVE AGENCY BASED ON CREATIVE CROWDSOURCING

To stand out from all these more or less similar offers, kimp.io has launched a concept based on the collaborative economy. We bring together a community of experts and professional designers registered on our participatory platform.

The principle of creative crowdsourcing is to connect clients with hundreds of freelance graphic designers on collective projects. For this, we organize competitions to select the best creation.

At the end of the creation phase, a vote is organized, the community gives its opinion and the client chooses his favorite project. Throughout the call for tenders, he is supervised by the kimp.io team and a project manager who ensure the quality and technical and legal compliance of the creations. If a client appreciates the work of a particularly creative, they can order further work from them independently on kimp.io.