How Telcos Can Boost Their Enterprise Business

by Buana Sari Digital Marketer

In 2022 telcos grew, but the pace for some was glacial. For instance, reputed brands like T-Mobile reported a yearly service revenue growth of only four percent in 2022; operating income growth at Verizon was at a meager 2.4 percent growth in 2022. Telecom major AT&T showcased an increase of just 5.1 percent in service revenue over the same period. These figures reflect the telecom industry’s struggle to make the most of the new digital and mobile revolution. To offset the revenue downfall, many telcos are stepping up innovation and digital transformation. There is a renewed emphasis on enterprise business which has a huge potential to uplift telecom revenues in 2023. The global telecom services market size was estimated at USD 1,805.61 billion in 2022. It is expected to expand at a compound annual growth rate (CAGR) of 6.2 percent from 2023 to 2030 (Source :Grand View Research Report).

Historically, telcos concentrated only on growing revenue through consumer services. B2C products and services offered a huge market to reach. With opportunities came cut-throat competition between the major players in different regions of the world. In order to win, engage and retain the ever-demanding consumers, telcos had to offer massive perks and add-ons. This led the telecom industry to undergo a major mindset transformation.

For more than a decade now, telcos have been migrating into the enterprise space to expand their global footprint. Research indicates that the telco enterprise services market will reach USD 237 billion by the year 2025. But B2B clients have high expectations, and many of them do not perceive telcos innovative enough to meet their needs. Telco enterprise service portfolio includes a wide range of mobility tools for enterprises, advertising solutions, custom acquisition & support services and many more. Mobile network operators are expected to grow to USD eighty-nine billion by 2024, and one of its drivers is increasing uptake of MNO services by small and medium enterprises (Source : Transparency Market Report).

More and more telcos like Indosat Ooradoo, Vodafone, Celcom, Airtel, Maxis, etc. are collaborating and partnering with mobile technology leaders like moLotus to enhance their enterprise business presence. Today, it is a crucial component of their marketing mix and transformation strategy. In a country like Indonesia, moLotus partnered with Indosat Ooredoo Hutchinson, launching the iAds-MGram service powered by moLotus. The iAds-MGram campaigns have offered unique mobile advertising and digital transformation opportunities to enterprise clients like Suzuki. The service has increased leads, conversion rates, customer response, new customer acquisition, with instant high margin revenues. Not surprisingly, iAds-MGram powered by moLotus has become the most preferred choice for enterprise clients across all industry verticals including Banking, E-commerce, Consumer Electronics, Insurance, Automobile, etc.

Big telcos tracing high margin revenue streams have perceived new enterprise revenue opportunities in every seemingly disruptive force, especially mobile advertising. To understand how telcos can boost their enterprise businesses, let’s look at what the resilient operators are doing globally :

1. Invest in Innovation

In a year predicted to be a slow growth year, telcos can get a competitive advantage with an innovative approach towards enterprise business via their capital investments. Telecom businesses need to push themselves to the next level. They have a unique opportunity to grow their business by investing in next-gen technologies including 5G, wireless and mobility, etc. That said, any major technological advancement will bring with it the endless possibilities of business disruption.

Telecom operators are at a tipping point experiencing multiple strategic options. They don't have a clear roadmap of where to go or what to do next. Several telcos have joined hands with moLotus mobile video customer interaction platform, SAP, Optim, etc. bringing out innovation in enterprise business contributing more value to their enterprise clients. Innovators like Indosat Ooredoo Hutchinson have already delivered a handful of enterprise client use cases working with moLotus in Indonesia. moLotus powered iAds-MGram is driving innovation enabling the delivery of outstanding digital services to enterprise clients across Indonesia. It is expected to go a long way in exponentiating the MNO’s enterprise revenues this year.

2. Seamless Digital Transformation

Digital transformation is taking place rapidly worldwide and telcos need to speed up the pace. Digital transformation for telcos implies an end to traditional telecom architectures and legacy processes. New-age automation platforms and easy integration are required to support their B2C as well as B2B services.

In order to digitally transform, telecom players are required to expand their service portfolios to offer new digital services for enterprise clients addressing new industry verticals, with strong revenue growth potential. Transformation pivots around changing telcos via automation and digitization so that they can earn more on these new enterprise service offerings to meet the fall in traditional telco services. In 2023, telcos have to seamlessly move to an enterprise business model, enabling a specific service to be successful, which may in turn require fundamental changes to enterprise client processes and enterprise cost base.

Surveys reveal that moLotus breakthrough transformation makes intelligent enterprise revenues more achievable for telcos by unifying the technology to customer processes of their enterprise clients like recurring service renewals, document filing & submission, mobile commerce, customer on-boarding, service reminders, product cycles, mobile loyalty cards, etc. making them fully automated. Enterprises can operate more efficiently and grow their top-line revenue without sacrificing bottom-line margins.

3. Comprehensive Big Data Analytics

Telcos are sitting on a vast array of data on their customers, networks, and operations. By leveraging big data analytics, they are capable of gaining insights into customer behavior, network performance, and other key areas that can help uplift their enterprise business.

A next-gen digital transformation platforms like moLotus, Hadoop, etc. can analyze data points for telcos predicting customer behavior, network usage, market demand etc. This can help telcos to proactively adjust their offerings to meet the requirements of their enterprise clients. Telcos can segment their enterprise customers based on their usage patterns, create targeted mobile marketing campaigns, offer hyper-personalized services, to better serve their customer base.

Telcos are using moLotus big data tool to track and monitor enterprise revenue & performance, identify potential bottlenecks, and optimize ad campaigns to meet the demands of their enterprise customers. This can help to improve the reliability and quality of service for enterprise customers. moLotus big data analytics helps in service quality improvement: Telecom brands can capture and analyze customer feedback in real time, identifying areas where their services can be improved.

Overall, the use of big data analytics is growing among telcos, helping them to better understand their enterprise customers, optimize their services, and improve their bottom line.

4. Offer Superior Lead Generation Opportunities

Telcos now have the opportunity to generate more leads for their enterprise clients through a variety of ways. They can use their existing customer databases to identify potential enterprise leads that fit specific business criteria, such as industry, location, company size, etc. They can incentivize their existing enterprise clients to refer new leads by offering rewards or discounts for successful referrals.

Telecom businesses are using mobile video advertising platforms like moLotus, AdRoll, Marketo, HubSpot, etc. to target enterprise clients and generate leads by creating ads that highlight their services and offerings. They can reach out to potential enterprise clients directly through mobile ad campaigns. The tools offer a more targeted approach, enabling the telcos to reach the right decision-makers to contact.

Several telecom brands are collaborating with new mobile advertising technologies like moLotus to identify potential enterprise leads through joint marketing efforts and agreements. By using moLotus, telecoms are generating leads for their enterprise clients. moLotus lead generation campaigns quickly prompt customers to share their contact info like name, address, number, emails, etc.

The no-spam moLotus 40 sec. high quality videos assist telco businesses to not only attract more leads for their products and services but also convert them into actual sales. Lead generation capabilities of moLotus are further enhanced by smart features like hyper-personalization, interactivity, automation, scalability, customization, integration and more.

5. Faster Sales Conversions

Telcos can assist their enterprise clients in automating sales processes, reducing their dependence on sales staff, lowering risks caused by manual interventions, and keeping costs low. Integrating mobile automation to sales processes reduces workload for enterprise clients, saving time, and lowering expenditure on sending messages and tracking the sales pipeline. The outcome is better sales conversions for enterprises.

Technologies like moLotus have transformed and simplified sales processes infusing quicker conversions for telco enterprise clients. With moLotus they are enjoying hassle-free sales processes with high sales conversions at huge scale and near zero cost per customer interaction.

Enterprise clients can send permission-based personalized moLotus messages with special offers and product information. The innovative and spam-free moLotus mobile advertising campaigns help them to attract more customers to their products and services by incorporating multiple customer interaction options in their campaigns, adding more context. No app to be downloaded or data charges, therefore ensuring an unmatched customer experience.

6. Ensuring Speed & Agility

Telcos can provide speed and agility to their enterprise customers, assisting them in meeting their business requirements, responding to evolving market conditions, and staying competitive in today's fast-paced and volatile business environment. They need to understand the unique needs and priorities of their enterprise clients for tailoring the telecom services accordingly delivering speed and agility to their operations.

Telecom brands are offering enterprise clients SLAs that guarantee specific levels of service, such as dedicated business support, technology know-hows, self-service portals, etc. To meet the SLAs the telcos are collaborating with other technology partners like moLotus to offer agile and comprehensive solutions to enterprise clients. Collaborations and partnerships with moLotus are helping them in delivering end-to-end solutions that meet the diverse needs of their enterprise clients.

Telcos, with the assistance of moLotus, are providing dedicated business support to their enterprise clients, including dedicated technical support teams and service provisioning specialists. Enterprise clients have quick access to expert assistance when needed, which can help them resolve issues quickly with minimal downtime.

Through moLotus telcos can provide self-service portals to enterprise clients; allowing them to manage their revenues independently. Self-service portals empower enterprise clients to have more control over their revenue generation activities, enabling them to make changes quickly and conveniently.

Telecom players, thus, can now stay at the forefront of new technology adoption, such as moLotus providing greater speed, flexibility, and agility in delivering telecom services to enterprise clients.

7. Boost Reach & Scalability

Telcos can assist their enterprise clients in reaching out to more customers; opening up more revenue opportunities for them. Enterprises that have been using traditional marketing tools found it difficult to reach a large customer base. They failed to scale their marketing campaigns.

Telecom companies can establish strategic partnerships with marketing technologies and Innovative platforms like moLotus, InMobi, AdRoll, HubSpot; leveraging each other's expertise to help enterprise clients in achieving global scalability. New-age tools like moLotus stand out in offering reach and scalability to enterprises in coordination with telcos; allowing them to focus on their core business operations. They can scale their businesses without having to invest in additional resources. The technology quickly delivers automated messages to huge telecom subscriber data directly into their inbox on all mobile devices, irrespective of phone type or model.

8. Foster More Brand-Customer Communication

Fostering superior brand-customer communication for enterprise clients has been a challenge for telcos. It proved to be a hurdle in boosting their enterprise business. In the past, telecom operators have been offering multiple channels to enterprise clients, including phone, email, chat, social media, and self-service portals, enabling enterprise clients to reach out to their customers through the channel that best suits their needs.

By providing multiple channels, telcos attempted to enhance brand-customer interaction with more accessibility and convenience for enterprise clients and their customers, making it easier for enterprise clients to communicate with them. However, the ground reality was different. Enterprise clients found it difficult to achieve their communication and revenue goals via these traditional channels. In the last few years telcos have gradually replaced these channels with moLotus.

Hyper-personalized brand-customer communication offered by moLotus is now the most preferred way of communication with enterprise clients. They can send personalized recommendations and offers to their customers, getting instant attention, response and acquisition.

Enterprise clients of telcos can design interactive mobile advertising campaigns via moLotus; loaded with easy response options including URL Click, USSD, SMS, Call, etc. Also, the tool offers a wide array of rich media formats to enterprises including video, brochure, greetings, slideshows, and showcases aiding superior visual communication. They can create eye-catching storyboards and high impact mobile videos up-to forty seconds.

Conclusion

The global telecom enterprise business is gaining momentum this year due to upgradation and adoption of mobile technologies like moLotus. Win-win partnerships of telcos with technology leaders are adding to new revenue streams for telcos together via real mobile advertising, knowledge sharing, innovation, agility and breakthrough transformation. Working closely with telco business teams, moLotus is delivering services and solutions that provide real answers to the growing challenges of enterprise clients, offering unique solutions.