How tech PR firms in Delhi are leveraging social media?

Tech companies have always been pioneers in innovations concerning social media marketing. For example, HP was the first company to have hit the one million mark on LinkedIn followers. So it comes as no surprise that PR firms hired by tech companies are coming up with novel ways to promote and enhance brands on social media platforms.

Here are the top 4 ways tech PR firms are innovatively leveraging social media:

Pinterest: We often think of Pinterest as the platform for home décor and cupcake images. It is difficult to imagine being popular on Pinterest for science facts and machinery images. Yet, GE has built a huge fan following with almost 40 custom boards and over 27,000 followers. Another noteworthy example is Intel with its tech based men’s fashion pics and Intel-branded swag.

Twitter: Twitter is a platform which is generally known for political debates and tragic news. However, Cisco is an exception, catalyzing positive change by promoting how technology is solving some of the biggest challenges the world is facing today. The same content is shared via smart use of TV spots and its dedicated content hub, reiterating the fact that consistency is key when it comes to PR firms in Delhi or anywhere else in the world.

LinkedIn: IBM is named as the most influential tech brand on LinkedIn with over three million followers. The tech giant uses the platform to share company developments, employee stories and sneak peeks into new products. But that’s not all. IBM makes the best use of the myriad of features offered by LinkedIn, running showcase pages for its various products and services like IBM IoT, IBM Cloud and IBM Watson. They also have another page highlighting company culture with videos, photos and blogs. In fact, LinkedIn reports that all the tech companies encourage employees to post on the platform and share company updates regularly.

Instagram:  Instagram is Queen when it comes to social media in terms of user engagement. However, few would consider Instagram to be a priority for PR firms in Delhi catering to tech companies. Microsoft is setting the record straight, though. The key takeaway is that Microsoft focuses its content on real people, instead of computer programs. Microsoft’s calculated approach is all about highlighting amazing stories from its users in order to explore their passions as well as to create change.

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Created on Apr 19th 2019 03:46. Viewed 348 times.

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