How PCD Pharma Companies Bring A Country Closer Together

by Tyler P. A Passionate Blogger - Entertainment

PCD is the acronym for Propaganda Cum Distribution, and is widely used in the pharma industry, especially in India. Pharmaceutical companies market branded formulations or medicines with the help of pharma professionals interested to start their own pharmaceutical selling business in a particular area, instead of seeking company representatives. PCD is given on the basis of monopoly and knowledge of a particular geographical region.

For this propaganda pharma business, several well known pharmaceutical companies provide promotional support and branded medicines as promised, along with huge margins. Investment to begin a propaganda pharma business franchise is much lesser than a traditional franchise because PCD pharma companies are already giving the end products and are bearing major costs as well.

Advantages for a PCD franchise

By adopting the PCD franchise model, here is how the market benefits:

Development and marketing costs of pharmaceutical products is handled only by the top companies
Prices in the market are very affordable
Medicinal products can easily be sold around the world through this business model, thereby eliminating scarcity
High quality of products
Highly efficient customer service

PCD franchise companies get complete support at every step, starting from initial development and right up to high volume commercial manufacture and packaging.

How can a reliable PCD pharma franchise be chosen?

Since the investment required for a PCD is quite low, it will be necessary for high ranked pharmaceutical companies to maintain quality at every stage. For this reason, the following parameters in a PCD pharma franchise must be looked at:

Deliver of consignment- Ensure that the PCD will be able to make a timely delivery of the customer’s requirement
Proper packing- Packing is the first thing that a doctor or a patient sees. Therefore, a good packing will certainly help to create a positive and lasting impression.
Proper quality checks- All medications and medicinal products need to be go through WHO-cGMP quality checks to ensure that manufacture and packaging is as per set standards
Support for advertisement- The PCD franchise should be able to provide advertising solutions, marketing solutions, as well as other promotional activities for branding and for increasing sales. Examples of support can be in the form of MR bags, impactful catalogues, and physician samples.
PCD should be certified- PCD companies need to be certified by either CRISIL or ISO. The chosen list of pharma franchise companies must be given under all Healthcare & Medical standard.
The scope should be understood- It is vital that the scope of items accessible in these PCD franchise companies is properly understood. This may include items such as antibiotics, analgesics, nsaid, anti acid, ortho, and others.

A PCD franchise has a tremendous responsibility towards society, and so it must always display the highest standards of integrity. The franchise has to uphold its social responsibility of being able to make pharmaceutical products reach all segments of society, irrespective of class, creed or geographical location. At the same time, intrinsic values of ethics, commitment and honesty must never be compromised at any cost.