How Newbie Sellers can Improve their eBay Product Listing Visibility

eBay continues to be a preferred eCommerce retail platform for numerous sellers worldwide. Some of whom have got the hang of it, while others especially new ones still need to hustle around trying to make their online store earn well. Besides selling on popular platforms like eBay and Amazon means that one is up against competitors every moment, selling similar products. How one manages an eBay product listing is crucial, as even minor flaws can compel a buyer to go to a different seller.

Here are some practices to make your e-store more visible to online buyers:

Avoiding over-categorization

While it is understandable that correct categorization plays an important role in helping buyers find their desired products, assigning extra irrelevant categories to your products can be disadvantageous. It is important to keep your product under only those sections where they serve a purpose, in order to avoid ambiguity. The simpler your product categories and sub-categories, the easier it becomes for visitors to search an item.

Utilize keywords for titles and descriptions

Visitors usually use a variety of search terms while looking for a product, and those with higher buying intent may choose keywords with more specific details of their sought products. One should try to prioritize using keywords for visitors looking to make a purchase directly, by incorporating them in titles. To generate more store views one can balance the rest of the listing by other high volume search terms in descriptions.

However, one thing needs to be taken care of and it is avoiding usage of keywords. Stuffing can cause your products to rank lower in search results. They must be inserted in a way that doesn’t disturb the overall coherence of the title or description.

Hire a virtual assistant

If a seller is struggling with any particular aspect of the product listing, let us say a seller is unable to get the pricing right in comparison to competitors or is unable to list and update products due to lack of time and know-how, it can be simply managed by a virtual assistant. Virtual assistance comes in all forms for both eBay as well as Amazon product listings. All that sellers need to do on their end is to identify which specific e-store maintenance task do they need help with and accordingly an assistant can be hired to do the task.
Virtual assistance is also not limited to single tasks only if needed one can assign the entire store management process to an expert.

To know further about eBay listing management and SEO, send your queries at info@suntecindia.com

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Created on May 25th 2018 02:05. Viewed 663 times.

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