How to spend less and earn more with your eCommerce PPC campaigns

Anyone looking for quick conversions is naturally interested in PPC. Even though the idea of chucking out money in exchange for potential buyers, may not be fancied by some merchants, but the matter of fact is that PPC is quite effective for bringing about conversions. In order to run a successful PPC campaign, avoiding the deficit and maintaining a balance between the expenses and returns is the key.

Here are some handy tips to maneuver around with your eCommerce PPC management campaign

Improve Ad Quality

When a visitor looking to make a purchase comes across a PPC ad, there is still a considerable amount of dilemma, unless the buyer is absolutely bent upon making a purchase. Also, the copy used in ads can play a dual role of either demystifying a purchase or adding to the existing confusion. Since a click means money spent in any case, it is better to turn that click into an informed one rather than a confused one. For this purpose, you can use ad extensions and write copy that simply sums up what and where the buyer is headed towards because the relevance of a PPC ad to its corresponding landing page is paramount.

Also, the keywords have to be arranged in a manner that most of the purchasing customers would use for searching. If your ads are successful in inducing clarity among your customers, the number of bogus clicks will definitely reduce. 

Apart from your Google ad campaign, PPC management is also required on Amazon if you are selling in the retail marketplace. In case of Amazon, keywords play a bigger role, because it largely depends on product searches. Grouping ads based on different targeting ranges can help in showing more relevant results to visitors.

Tweak your Landing Pages

Shopping cart abandonment is a very common concern and it can be seriously costly for any eCommerce PPC management campaign. There are many reasons for customers skipping the shopping cart on the brink of making a purchase, a lengthy check-out process being one of them. Reports have suggested that 28% of users forgo their shopping cart if the check out process is complicated. The main quest for your landing pages should be to seal the deal as quickly as possible. Apart from optimizing the check-out, it should also be made sure that the web-page is free from errors and able to handle traffic.

Running a Parallel re-Marketing Campaign

Re-marketing gives you another shot at converting customers from all the different buyer stages. It is an effective eCommerce CRO medium and a useful way of redeeming casual clicks beside also being a lot cheaper than running a PPC campaign. You can leverage the reach of Facebook and the Google Display Network with re-marketing services to deploy your ads to various types of audiences.

These small practices can streamline your eCommerce PPC management and help you cut down on your budget improving your conversion rates alongside.

Have any queries on pay-per click services for eCommerce sites? Drop us a note at info@suntecindia.com

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Created on Jun 5th 2018 06:03. Viewed 494 times.

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