How is Rising Adoption of Organic Products Driving Aerosol Market?
by Devanshu Raizada A Digital Marketing ExecutiveDue
to rapid urbanization, the disposable income of people is also increasing,
which is enabling them to spend on luxury items. This is further resulting in
the expansion of the personal care industry. The industry is also booming
because of the development of advanced and improvised products for women, such
as cosmeceutical (topical and pharmaceutical cosmetics). Pharmaceutical firms
are making sure that they cater to the needs of the male populace as well,
which has resulted in the flooding of the market with specific skin and haircare
products for them. Since several personal care products, such as dry shampoo,
deodorant, shaving cream, hair spray, body spray, shine spray, and mousse
foundation, make use of aerosol, its requirement is also growing.
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Aerosol
is any substance that is packaged under pressure and is then released or
dispensed as a fine spray by means of a propellant gas from a container. Apart
from personal care products, it is also used in medical products, room
fresheners, and paints to contain liquid droplets in a pressurized form. The
global aerosol market reached a value of $53,871.6 million in 2017, and
it is further expected to grow at a CAGR of 5.8% in the coming years. The
several applications of such substances include paints & varnishes,
insecticides, automotive, food & beverages, personal care, and household.
Out of these, personal care accounted for the largest share of the market in
2017, in terms of both value and volume. Insecticides are predicted to grow at
the fastest CAGR in the near future, as aerosol-based insecticides produce less
waste than other insecticides. This is because they are metered and developed
to deliver a specified amount of poison.
Because
of globalization, people are getting to know about products that claim to increase
their aesthetic appeal, and they are able to spend on such items, thanks to
their economic prosperity. Personal care products, such as for skin care and hair
care and deodorants, can be found easily in almost every household. Additionally,
consumers are also becoming more aware about the environment and are focusing
on shifting toward products that won’t cause as much damage to it. Due to this,
several environmental organizations are beginning to adopt organic or herbal
products. For example, the U.S. Environmental Protection Agency (EPA) has
allowed hydrocarbon aerosol products as they cause negligible damage to the
ozone layer. Owing to these factors, manufacturers of such products are
focusing on developing eco-friendly and cost-effective products.
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A
shift in the preference of consumers toward organic products is also a major
trend in the market. Besides causing harm to the environment, traditional
aerosol products also have adverse effects on human skin in the form of acnes,
rashes, and blemishes, as they have high chemical content. This is driving
consumers toward products that are not only environment-friendly but also safe
for them. Organic or herbal aerosol products do not have any side-effects and
can also be used as skin treatment medicines, as they are made up of natural
floral extracts blended with essential oils of herbal origin. This provides
therapeutic properties, which can cure skin-related problems, in addition to
enabling skin beautification.
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Created on Dec 27th 2019 05:40. Viewed 337 times.