Articles

How is digital marketing changing business today?

by The Yellow Coin PR Agency in Delhi

Digital marketing has taken the marketing industry by storm. Anything and everything is just a click away from us. This has a smart influence on people’s interaction, work, purchase and life habits. Brands look for a good digital marketing company so that they can manage and promote their brand effectively.  We are a society driven by digital technology! There are a lot of countries where citizens don’t have running water but own a Smartphone. Digital marketing has an incredible influence people. Here are few ways that digital marketing has changed and keeps changing the way businesses and brands operate nowadays:

·         Modern technology like social media/digital marketing allows marketers to gain a tremendous amount of knowledge about their customers. However, companies need to know how, where and when to use that data.

·         Social media itself acts as a roulette wheel and allows companies to interact with people in a public venue by providing them a channel to promote products, services, and transparent messages. 

·         If we talk about content, then every 60 seconds 3.3 million people make a Facebook post and 29 million are distributing whatsapp texts. So, a lot of people are active on these social applications that this has completely influenced the way a person thinks.

In today’s world, customers are curious and want to know about the companies they interact with and purchase from. In order to build that loyalty, a brand needs to be transparent and demonstrate its personality online. This is particularly relevant when it comes to food products; consumers want to know what exactly is in the things they eat, what quality of food it is and, etc.

About The Yellow Coin Advanced   PR Agency in Delhi

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Created on May 10th 2018 03:53. Viewed 114 times.

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