How do you pick the right SEO agency?

Today, we'd like to address some of the concerns raised concerning why hire an SEO firm, what its characteristics are, and, most importantly, HOW to find a decent SEO agency.

What exactly is an SEO agency?

An SEO agency is a company that specialises in getting its clients to appear in the top Google search results through their own searches.

The goal of web positioning agencies is to increase the organic traffic that reaches your website, but it is critical that this traffic is of high quality, that it matches the user's search intent, and, most importantly, that it is carried out through safe actions, because SEO can be done in a variety of ways, but when it is done poorly and quickly, the consequences are usually disastrous for the business, and in most cases, solving problems caused by incorrect actions is difficult.

What is the purpose of hiring an SEO firm?

We will make your potential clients aware of your existence. Having an SEO plan is critical for a corporation, personal brand, local business, or even a non-profit organisation to be in the position it should be in to answer a user's question or settle their concern. You will boost your visibility, reputation, and user trust in this manner.

Furthermore, because SEO provides slow and organic growth, it is not intrusive to the user, yet it should be noted that an SEO strategy combined with a PPC plan achieves objectives faster.

What exactly is web positioning and how does it function?

Web positioning is the process of getting a website to appear on the top page of search results for any search engine, including Google, Bing, and Yahoo, as well as others like Yandex.

An SEO strategy would generate a market research (keyword research) from which we would obtain a web architecture; additionally, improvements are made so that these search engines detect and place you in a better position than your competition, depending on whether your SEO strategy is better or not.

How do you pick the best SEO agency?

The greatest SEO agency will not offer you cigarettes. SEO is a growing service that necessitates ongoing attention. NEVER believe those that promise you that you will be in the first place of any search engine overnight, or who charge you very low costs, because their service will be identical. The SEO service is priced according to the amount of effort necessary for each job.

Make certain that the SEO agency's crew consists of actual specialists who understand how to keep a fluid and two-way interaction with you. It is not about giving up your project to others, but about understanding what we do, why we do it, and for what purpose. We do not expect you to be an SEO expert, but we do expect you to understand what is being done, because the SEO strategy advances step by step and results take time to attain.

To determine if an agency is good or bad, we must consider various factors:

Multidisciplinary team: generating traffic is crucial, but so is conversion, thus SEO will not enough because we will need someone to examine the project from a measurement and conversion standpoint.

Avoid these types of SEO: an SEO is an SEO, a web analyst is a web analyst, and when you do everything, you are not an expert in anything. 

As a result, our recommendation is that you hire an SEO agency Los Angeles in which each member of the team is an expert in his function.

Also, that the web analyst is an expert in analysing the web, and this does not mean that he does not have transversal knowledge, not at all, but look for quality and results rather than price.

Price: we've all seen offers on the Internet for SEO for €49 or SEO for €200, but let's think about the logic of this and the results we'll get.

Working on SEO entails creating an optimised web architecture, conducting an in-depth keyword study with user search intent analysis, performing an onpage analysis of the web. 

Which in many cases consists of more than 100 pages of actions that must be fixed and prioritised in order to achieve the greatest return in the shortest amount of time. 

Creating a content calendar with the generation of each content and the corresponding SEO optimization, or creating a brand and service promotion campaign that generates leads. 

And these are only some of the tasks that must be completed in a web project. 

Therefore, based on all of this, we must ask ourselves if, with the investment that they are requesting, we can complete all of this in an optimal and, most importantly, quality manner.