How Customization can be a real “game changer” for gaming industry:

Primarily there are four (five if you count the ones your ex played with you) types of games:

• Board games
• Card games
• Video games
• Outdoor sports/games

Three of these are indoor games that you can play with friends and family. Board/card games are popular as for most families these are the only way to spend some quality time together (thanks to mobile phones and internet). These games specially come in handy around holidays when everyone is practically bored to death as there is nothing to talk about. In this situation, switching off all the electronic devices and playing a card/board game is the ultimate solution as people get to spend time with the family (without getting bored).

Board games:

For board game boxes, customization is the key. Most Board game boxes are created a lot bigger than the required size to contain all the components of the game. This can make the brand look careless. Customer may get frustrated with the unnecessarily large size of the box as storage can be an issue, some may even stop buying games from a brand just because of this minor inconvenience. Game brands must invest in Custom game boxes as it will eliminate the storage issue for the consumer and they will keep on coming back to try all new/upcoming games.

Card games:

Card games, similar to board games, hold a special place for family/friends gatherings around holidays. Some even like to play card games on weekends. These games are like binding glue for some households, with technological advances our social fabric has tethered. Using custom game boxes for card games with attractive graphics and narratives can significantly appeal to the game.

Video games:

Video games are really popular with teens and young adults but, lets be honest, if you’re a true gamer, you stay a gamer for life. Subscription boxes for video games are a booming business. Customers are always wanting more, innovative and new games. Custom game boxes will change the whole Game (literally) for your brand. Attractive graphics and sturdy boxes enhance the usability for the games.

Custom Game Boxes:

Most companies don’t recognize how fragile a brand can be and don’t invest in customization. Customization lets your customer know that you pay attention to detail, and lack of customization can affect your credibility and brand perception. Companies who do invest in custom boxes for their products, perform significantly well in market.

If you own a board/card/video game business, custom packaging should be on top of your marketing strategies. Outsourcing a packaging setup can be cost-effective as it saves you time and money (in terms of hiring a separate creative and design personnel).

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Created on Mar 13th 2020 14:28. Viewed 546 times.

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