How crucial is employee training in 2020?
by James P. Outreach & PR ExecutiveIt should come as no surprise that Henry
Ford, the engineering pioneer behind the automotive super brand, focused much
of his attention on his employee’s personal development. Supposedly, the
American once said: “The only thing worse than training your employees and
having them leave, is not training them, and having them stay”.
Henry’s statement is one of particular
profoundness in a business sense, because, who benefits from having unskilled
and untrained employees? The company reputation is likely to suffer a blow and
competitors are likely to develop an advantage. Staff members will become
unmotivated as they are unable to fulfill their role to their potential. Ultimately,
customers will brunt the effect.
Here, with Lookers, retailers of the Ford Puma, we
examine the variety of ways in which companies invest in their employees,
ensuring that they have the ability to talk with confidence about their company
or products.
Restaurant
As a consumer, one of the most irritating
things about attending an eatery or restaurant, is asking the waiter or
waitress for a recommendation. Usually, they are able to offer little in the
way of advice regarding the menu. Especially, in the dietary requirement era in
which we now live, knowing exactly what the menu entails of is absolutely
crucial.
From calorie content to nutritional
benefit, educate your staff on what they are serving. If they don’t know what’s
in the dish, how can you expect your customer to know? If menus are updated
throughout the year, take the time to host tasting sessions for your staff.
This offers your employees the opportunity to indulge in and talk passionately
about the flavours presented.
Of course, one can exaggerate the truth,
but speaking with honesty regarding a good hearty meal will stand tall for the
customer. Speaking to the New York Times, Michael Schlow, an American
restaurateur, speaks of how he invests heavily in staff, sending them on wine
and spirit tasting tours. “We
don’t win them over with a paycheck. Pay is important, but of more importance
is respect and admiration and learning”.
Automotive
It is rare occasion that you will find
someone speaking with so much confidence in regard to the product their company
offers as a salesperson. They are clever, daring, and succinct, fully
understanding what it takes to ensure they get the customer to sign on the
dotted line — this is no coincidence. Much of the inaugural stage of the car
sales transaction occurs online, with most consumers researching for an average
of 14 hours prior to stepping foot inside a show room.
Once they do decide to make the transition
from the sofa to the plush black leather of the salesperson’s office, they
expect a dose of knowledge in relation to the vehicle that’s second to none. If
a salesperson knows less about the car than the person buying it, chances are
the deal is going to be dead in the water before its even had a chance to grow
a set of webbed feet. If a sales person hasn’t been trained to a satisfactory
level, they won’t be able to make the sale. This is why prior to being unleased
onto the sales floor, every salesperson will be forced to negotiate
sophisticated training which ensures they have the relevant knowledge, from
performance statistics to finance details.
If they aren’t able to seal the deal, they
could be losing the company tens of thousands of pounds. In a bid to combat the
chance of this happening, if a new vehicle is being brought in, often
dealerships will allow time for staff to adjust to its features, including
track days and test drives. This helps guarantee salespeople can talk with
confidence of the highest order.
Bank
In the banking sector, a year,
approximately 12 years previous, is often etched from memory, thanks to a
rather colossal occurrence. Now, the finance industry is surrounded by red tape
and strict regulations are a plenty. Mis-sold PPI is one of the points which provided
numerous criticisms of the finance industry following the financial crash which
saw confidence in British banks plummet. As more and more branches close down,
and banking migrates online, a solid understanding of digital is essential.
This leads to the first reason why training
plays such an important role. For example, a customer may be unsure how to
access details of their standing orders online. A member of staff with no relevant
training in regard to e-banking is going to lose all credibility when unable to
explain to a customer what it is, they have to do. What develops is a loss in
consumer confidence with the bank.
Also, a bank’s most profitable sale, and
the product which requires the most knowledge is a mortgage. Once again, without
appropriate training, hundreds of thousands of pounds could be squandered. Have
your staff download the online banking app and become aware of any potential
customer problems or experiences they will go through.
The results which come of training your
staff to a sufficient level may appear to be inevitable. However, don’t take
them for granted; they can prove particularly costly.
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Created on Aug 3rd 2020 05:38. Viewed 227 times.