How Content Marketing Improves Lead Generation For B2B Logistics Tech Providers

by PRC Agency PR

Behind the Work has years of experience across its marketing team, which means you stand a great chance of making a splash. From crafting a brand voice to creating a killer social media strategy, the team of experts will help you navigate the exciting world of brand and content marketing.

If you want to learn more about your potential growth, the agency's case study on Tideworks is the place to start. This logistics technology provider was able to improve lead generation by over 1,000%!

See the full report at: https://behindthework.com/resource/saas-case-study-lead-generation

The case study shows how Tideworks had to navigate several complex challenges with its marketing approaches. Because it operates in a dense industry, it sought consistent, professional content to stand out and build a stronger brand.

In order to meet its goals, the company wanted a marketing partner who could produce content at scale while addressing the main customer pain points within the industry. The objectives included improving global SEO to rank higher on Google, establishing the business as a thought leader, and increasing web traffic consistency.

Through a combination of brand work and expert-led content marketing, Behind the Work was able to improve conversion for Tideworks. An average of 42% of leas became marketing-qualified, while 17% of those prospects became sales-qualified.

The marketing agency works with businesses of all sizes to provide strategy and consulting sessions, search engine optimization, and digital paid advertising campaigns. Alongside this, the team offers tailored content marketing to capture audience attention and increase engagement across all your channels.

You can also use HubSpot automation services to attract and retain customers, and grow your audience through more finely targeted outreach and broadcasts.

As a full-service marketing agency, Behind the Work specializes in a variety of solutions focused on driving more leads and building brand awareness for your business. The Tideworks case study is part of a growing library showcasing the success the Behind the Work team has had in multiple industries.

A spokesperson for Behind the Work states: "Behind the Work proposed a strategy based on building narrow campaigns around certain high-value products offered by Tideworks and the specific ways they function to solve everyday problems. Even in light of the COVID-19 pandemic that shuttered port operations worldwide, Tideworks’ goals were still comfortably exceeded because they continued to position their content in ways that attracted organic attention from their target personas."

If you're looking to take your brand to the next level, you're one click away!

Check out https://behindthework.com/resource/saas-case-study-lead-generation for any extra info you need!

Behind the Work 2130 Elmwood Ave. , Wilmette, IL 60091, United States Website https://www.behindthework.com