How Can Live Chat Service Help Your Business grow?

by John C. Internet Marketing Prof., Analyst

It is not a rocket science to recognize how customer service is crucial in forming better online relations, increasing ROI and sales. If you cannot keep the customer happy there are chances he/she will not visit the website next time, leave alone the decreased ROI and sales report. Other than having good products, you must cater to website visitor’s needs, as the existing and happy customers become your best marketing advertisement. If one customer is happy, he will tell it to his friend and then to his friend creating a chain of profit for you!

As seen, there are more people trusting offline shops than the online ones just because there are no shopping help available in the latter. Almost 90% of online shoppers trust websites having live chat tools integrated who provide quick answers to all their questions. Live chat utilities provide huge assistance to website visitors as well as the owners. It increases ROI and sales by creating good relationship with customers and providing them assistance as and when required. Here is how one can benefit from integrating Live Chat tools on his/her eCommerce website and boost business.

Providing Real time Help:
Most of the time is wasted by waiting forever for email or getting an instant answer from telephonic conversation. By having Live Support Software on your website, you can cater to user’s questions in real time. One can provide assistance regarding shopping, interact and get to know what user wants.

Multitasking:
When user has some doubt and visits the website support center, he is bound to wait for his number on the free help line or send mail and wait forever for reply. Worst part is when navigating through numerous options on help page or wait for umpteen minutes on-line. However, with Live Chat tool, users can get instantaneous response to their queries no matter what. Additionally, it saves the wait time and lets user do other task when chatting with the desired personnel.

Cut down expenses:

Usually, website owners employ third party websites for looking after their support page. In many cases, this leads to extra money investment and managing the work by outsourcing it. With Live Chat being installed on your system, you can get rid of extra investment and manage everything in-house.

Better ROI:

When people trust your website, they are bound to visit it more often resulting into better sales. Making people trust your website is bound to create better sales return of investments. With Live Chat, people form better relationships online and love to feel comfortable in coming back to the website.

Increased understanding of User’s needs:

Live Chat tool provides website visitor’s insight that help forming better marketing strategies. With the tool one can know website visitor’s email address, IP address, and name of the visitor. It gives you complete idea about the visitor.

Quick business leads:
You can interact with website visitors and can ask as much detail as needed in order to service them in a better way. One can automatically initiate the conversation and seek information. You can send files, images or links in chat increasing or advertising about your product and saving the cost of putting Google ads.

Easy interaction:
Live Chat tools ease out the conversation by providing various language support, auto responder and friendly chat smileys. The chat interface and emoticons make the chat easy breezy and friendly.

Not having Live Chat support on your website is like opening a store without anyone to service it, which is not only business resistant but also hazardous! There are websites that do not possess Live Chat tools and are doing good business and there are eCommerce websites flaunting amazing live chat utilities are doing great. So, choose wisely from plethora of tools available in market and get one perfect for your website before its too late!