How Bulk SMS Messaging Can Help Businesses Engage With Customers?

by Kristen White Blogger
With the proliferation of mobile devices in our lives, a new channel of engaging more users became open to the business owners. Today email, Social media, App notifications and more are gaining traction but the bulk SMS messaging is still ruling the roost in terms of volumes and usage. As a cost-effective and easy to execute marketing tool, SMS and WhatsApp help businesses in growing their user base and keeping their customers engaged.
SMS and WhatsApp Messaging
SMS API makes SMS marketing an easy and simple process. The API facilitates sending messages or notifications related to transactions (cash withdrawal, ATM pin change), promotions (sales and offers) and much more. Similarly, enterprises can provide Customer Support services on WhatsApp. By using a simple WhatsApp BusinessAPI, businesses can communicate directly with the customers to address their queries and grievances.
Why does bulk SMS messaging still work?
SMS Readability Rates
According to researchers, a majority of the SMSes are read by 90% of the people within 3 seconds of receiving the same. While email marketing struggles with readability challenges, SMS, on the other hand, promises higher readability rate at lower costs thus offering the best ROI.
Targets both Business to Customer (B2C) and Business to Business (B2B)
The bulk SMS messaging does not limit the reach to customers only. Enterprises can use it for their employees as well as consumers.
Clear message delivered
As an extremely targeted form of communication to the customers, SMS, and WhatsApp messages bring in a personal touch to each marketing effort you make.
Build brand connections

When it comes to building brand relations with customers, it is important to use channels which are popular with the customers. SMS and WhatsApp have proved time and again to be the right place to inject the brand presence.
Customers are already using SMS and WhatsApp

When it comes to an App, email or social media account, one needs to first encourage the potential customer to be present there. There are few people who scarcely check their emails or Social media accounts but SMS and WhatsApp is a place which is undoubtedly the 2 most popular and active channels used by people all over the world today.
Two-way conversations
Both SMS and WhatsApp allow a two-way communication between the customers and the business owner. And this is how a brand connect is established between the two. The queries can be resolved in a personalized manner that increases the service quality.
Private and secure
Both the channels are private and secure and the customers rely on them to share important data and information over SMS and WhatsApp. The trust is already there, the business users just need to harness it by using appropriate APIs.
Using the right APIs for both SMS and WhatsApp, you can easily send across messages and utilize the analytics to keep a tap on the engagement level.
Texting your customers now
We have moved in a completely new digital world and digital communication plays an important role in growing businesses. SMS and WhatsApp being commonly preferred applications used across generations, open up tremendous opportunities for business owners to reach out at a wider audience in a simple, personalized and interactive manner. If you are looking for a marketing tool that is easy to manage and low-cost, the best way to do is use the WhatsApp Business API which makes it easy to communicate in a more personalized manner with your customers.
Its supports transactional messages like order confirmations, track status and Automated Customer Support.  Not only does this save you time and effort, but it also ensures you are present wherever your customer is. Easy to implement APIs are easy to use and manage independent of the fact whether you are a techie or not.

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About Kristen White Committed   Blogger

285 connections, 0 recommendations, 1,021 honor points.
Joined APSense since, August 19th, 2016, From Chicago, United States.

Created on Sep 11th 2019 01:13. Viewed 545 times.


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