Facts Related To Text Messaging And Customers

by Suhaim Muyassar Writer

Bulk SMS marketing is known by many names. Bulk message service, bulk SMS portal are some of the common terms related to bulk SMS marketing. Bulk SMS is one of the speedy and efficient ways to reach your target audience. Nearly everyone has a cellphone or mobile these days, which helps brands communicate with customers through text or SMS.

Top Benefits of Using Bulk SMS Marketing

Cost: We all know not all channels are created equal when it comes to the digital world. For instance, display ads need lots of time and one has to pay for every person who sees the ad even if they don’t click. SMS Marketing is much more affordable compared to other forms of digital channels. However, sometimes you might have to pay extra in case of a large contact list.
Personalization: Customers these days like customization and a personal touch to wherever service they are taking. Around 63% of people get annoyed by the manner brands still depend on the primitive strategy of sending generic emails repeatedly. SMS marketing helps companies give personalized messages to their customers. Also, tools like audience segmentation separate your customers based on the content like click. As a result, it will be easier for companies to categorize their entire audience for ideal customer preference.
Targeted: It is considered illegal if you are sending bulk SMS to customers without their permission. Here's the good part as persons on your subscriber lists decide on their own to join your list, hence the probability is high that they will interact with your messages.

The Facts About Customers and Text Messaging

Almost everyone carries a cell phone these days as it is easier to operate, handy, and convenient for any type of communication. It is an effective way to engage your customers.

Let us look at the statistics related to consumers and text messaging:

75% of people find it easier to get appointment reminders via text.
It is more likely that 72% will purchase while texting with an employee.
69% would prefer text messaging over phone calls when contacting an unfamiliar company.

Even though text messaging is highly efficient at reaching customers, only a few businesses are communicating with customers via text messaging. This is because most of them don’t think they can handle a new communication channel. They also think they will only get a response from millennial customers when communicating with text messages. While the truth is text messaging is not restricted to the millennial generation, people all over the world are using it regardless of their age and love to engage with brands via text.