How and Why to Add a Click to Call Button to Your Website

by Rahul D. Rahul Dasondhi

A Click to Call connection or button is a fast way to automate the mobile experience of your website and make it easier for your customers to get in touch. Figure out how to make one in minutes.

For years, Click to Call buttons were all the rage. And for good reason, too! They 're extremely convenient. As long as they’re browsing from their phone, all a website visitor has to do is click a link or button on your website, and their call will be placed immediately.

No having to memorize or copy and paste numbers. But here's the thing, fewer and fewer people are making phone calls.

Millennials, in particular, are notorious for avoiding phone calls. A Pew study found that 63 percent use text messages every day, while only 39 percent were estimated to place phone calls daily. This disparity is expected to continue to grow.

That’s why it’s more important than ever to implement a new technology on your website: Click-to-Text.

What Is Click-to-Call Button?

Click-to-Text is just what it sounds like. It's a button or link on your website that will automatically populate a text message when clicked. Click-to-Text works best on smartphone. If you 're on your phone, go ahead and click here to try it out. Through giving your website visitors an simple way to start a conversation with you, you 're setting up your company to boost conversion rates, cut down on response time, and build a seamless customer experience.

We love when we see companies have a click to call button or phone number on their landing page. The one item indicates they 're concerned about their customers. They 're telling prospects, “you 're a person, not just a lead.”

They are putting the power in their prospects hands to engage how they want.

Providing the option to call isn't just nice for your prospects and customers. It helps you too. You'll drive more high-quality conversions that transform into sales. In fact, 34 percent of people say they will only search a minute or less on a company's website before moving on to another company.