High Demand of Tea Tourism in Darjeeling

by Sudipta Majumder The new era of marketing: Digital marketing

The Darjeeling Tea is regarded as one of the finest brews of tea in the world. It is referred to as the “Champagne of Teas” by many tea enthusiasts and lovers. The commercial production of tea in the Darjeeling region was started by the British during the early 1850s. This charming little hill station is one of the most popular holiday destinations in India. It offers amazing panoramic views of snow clad mountains and lush green tea plantations growing on the slopes as far as the eye can see.

Darjeeling is situated on a height of 2,042 meters above sea level. The high altitude keeps the weather cool and pleasant all round the year. During the winters, the region even receives the occasional snowfall. All this makes the hill station quite popular among the tourist population. There are quite a few good hotels and resort in Darjeeling West Bengal. There are also large sprawling tea estates here which attract a fair bit of tourist population.

Tea tourism as a concept is still new in India. It usually involves a luxurious stay at a tea garden where guests can experience the complete process of tea production, starting from cultivation to commercial processing in the factory. There are many tea estates in Darjeeling which offer accommodation for tourists. Some of these date back to even 100 years old. The rooms are built in a colonial style and the furnishings are done up to reflect an old world charm. Guests can enjoy a lavish stay at one of these estates and enjoy the beauty of nature.

A stay at a tea bungalow Darjeeling gives tourists a chance to be secluded from the rest of the world. These guest bungalows are surrounded by tea plantations on all sides. Guests can also enjoy the stunning view of snow covered mountains of the Himalayas. The tea gardens are home to some unique bird species, and tourists can indulge in some bird watching. They can also enjoy lazy strolls through the tea gardens. Staying at a tea estate gives tourists a chance to get close to nature.

Tea tourism is a one-of-a-kind experience. Depending on the season of their visit, tourists can get a chance to participate in the delicate activity of plucking tea – two leaves and a bud. They are free to roam around the tea plantations at any time of the day. They can speak with local tea workers and learn more about the process of tea cultivation, and the types of tea that are grown in the estate. Most tea estate resorts offer a complimentary tea tasting session for their guests. A collection of unique blends are presented in the session, together with an entire procedure of how exactly tea tasting is done. Some resorts also provide guided visits to a tea factory where guests can witness first-hand the different stages of commercial tea processing.

Currently, tea tourism is seen as a form of luxury tourism. Staying at a tea bungalow can be quite an expensive affair and cannot be afforded by budget travelers. But Darjeeling is seeing a high demand for tea tourism, thanks to the popularity of Darjeeling Tea all over the world.