Watch out not to step into this doodoo

Do Traffic Exchanges offer the solution to your traffic needs?

Hundreds of thousands of internet marketers, including newbies, wannabies and even the guru's want more traffic to a website and unless it's a discussion about something, eg earth warming and / or a social issue, the majority of us are hoping that those who read what we put out there will also buy what we sell. In other words, we want traffic, as the saying goes, more traffic means more sales. However, we need to have targeted traffic, otherwise all the traffic in the world won't convert into sales... which brings me to the heading of this article.

My personal experience using traffic exchanges is that those who use traffic exchanges don't buy!! There are obviously those who sign up for free memberships to other exchanges and seemingly so-called free money making programs and it then becomes a challenge to convince the new member that the inevitable one time offer is really a one-time offer, as well as a really good deal...... and who knows, maybe one in a thousand may take it further... or so it seems to me.

I think the challenge in being successful at promoting anything is to find the audience looking for what you have to sell, in other words a targeted audience and if you offer the solution to what these people are looking for, you can expect a decent conversion rate, than if the traffic, no matter the quantity, ends up being directed at an audience that is not looking for what you offer.

The frustration I have with traffic exchanges is that an extremely small percentage ever buys and actually pays for anything. It is probably only a way to get your name out there for people to recognize your existence and as one of the ways to build your brand. If you think you're going to be making money using a traffic exchange, start taking Prozac to handle the disappointment...!!

If anyone has a different experience (provided you're not the owner of a traffic exchange), please help me to understand what I'm doing wrong. I am quite happy to change my mind. The question as to where you find the best audience lies in finding those who want what you have, which is a subject whole books of hundreds of pages have covered and which seems to boil down to an optimized website enjoying organic, search engine directed, traffic.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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Comments

Marlo Evangelista   Online Marketer I like this article and your true traffic is important online Feb 7th 2012 03:19

Warren Contreras   Old Retired Guy Traffic Exchanges work if you understand them, but at best they are something to use when you are getting started and have nothing else (in my opinion). If you offer something free that establishes further contact, then you have a chance to sell something as long as you move slowly and establish trust along the way.. May 26th 2012 11:31 1 Likes

Stacie Walker   Inspiring & Educating You Lol! Good advice, Joe. Jun 12th 2012 19:17

Andrew Barnes   eMarketing Consultant I have recently been watching a series of videos (not wanting to 'spam', do ask me where to find it for free if interested, in a PM) which has been very useful in giving me a new pro-active slant on TEs. among other pointers is the fact that best results come from squeeze pages to allow the opening for later sales process and the importance of using just a few exchanges to maintain siteviews 24/7 or as near as possible. Great article Joe, covering similar ground of great use. Jun 13th 2012 12:07

Meredyth Martin  How To Get More Leads Andrew I'd like to know... Jun 15th 2012 19:18

Cindy Bolley   HHCTB? I tend to agree with you Warren and Joe.... I think if your not set up to get them on your list then I really don't see much point to them But then.. that maybe just me! Jul 23rd 2013 16:08