Growing Importance Of The Role Of Image Consultants
by Victor Martin IGI for Image Consultants, Branding & Reputation MPublic personalities and people in important
positions need to project the right image the first time they make a public
appearance. Most people make
instantaneous judgments and their response to you and your brand you represent
will depend on that first impression.
Moreover with the internet explosion, the geographical barriers have
been broken and there is worldwide access to you and your brands. That is why the role of image consultants has
become so important these days. The
individual must project a winning image, of someone who is knowledgeable and
attractive physically, well groomed, and with good communication skills in
their professional life and also in their personal life.
Grooming Clients To Project The Right Image
Image consultants take over the personal and
professional life of their clients and help them with projecting positive images
to the public by appropriate dressing.
They identify the role of their client and their ultimate goals. They help out with makeover of the person by
helping them with the right choice of clothes as per body shape to enhance
physical attractiveness.. The clothes
should send out the message of authority, trustworthiness, reliability, and
approachability. Image consultants
involve their clients in all decisions, so that their personal style is
projected positively.
Achieving Personal Goals With Personal Image Coaches
Personal image coach tries to influence the
way the public looks at a person. Their
clients may include politicians, celebrities, professional speakers, corporate
heads, or just ordinary people who have problems with self esteem. The purpose of the makeover is to help them
achieve certain personal goals. It may
be to get new jobs, career advancement, or sometimes just to have a sense of
personal well being. The basic duty of
an image consultant is to make their client aware of the current image they are
portraying to the outside world. Through
conversations and interpersonal communication, they understand the current role
of the person and what his goal is in taking on their services.
Duties Of A Personal Image Coach
The duties of a personal image coach begin
with wardrobe consultation in which the existing clothes are evaluated and discarded
if necessary. Personal shoppers are
provided to ensure that power clothes chosen are those that the client is
comfortable with. Besides physical
appearance, they also train them on proper communication through eye contact,
handshakes, and positive posture. Help
is also given for verbal communication with emphasis given on use of proper
grammar, coaching on public speaking skills, and use of the right
intonation. Classes are taken on dining
and business etiquette as well as social graces. Image consultants usually have tie-ups with
personal trainers, plastic surgeons, dieticians, hair stylists and makeup
artists in their bid to help out their client with new images.
Image consultants and personal image coaches
help to create a personal brand for an individual by doing a complete makeover
in physical appearance, communication skills, and business etiquette.
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Created on Dec 31st 1969 18:00. Viewed 0 times.